Branding Strategy
Possess brand leadership potential? Worldwide, performance evaluations and promotion discussions present this loaded topic of branding strategy. If you want to advance in your career, you must first understand how people see you in your business …
CEOs Often Affect Brand Development
Whether they like it or not, every CEO has a personal brand that extends beyond their company. Does it impress and inspire?
CEOs such as Elon Musk and …
Over 50 Branding
Today, older employee professional prospects, problems, and opportunities are in view. But personal branding is subtle, and it varies depending on your career stage and generation.
Coming Back: …
How to Create a Strong Personal Leadership Brand…and Why It Matters
Your brand is what people say about you when you’re not in the room, Chris Ducker famously quipped. It’s true. Leadership is all about making sure that conversation is overwhelmingly positive.
You will surely …
Does Facebook Subscribe Help or Hurt Your C-Level Branding?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start …
Think Like a Brand: CEOs in Times of Crisis
Tom Peters asked employees of large companies to “think like a CEO” as they branded themselves within the organization in the late 1990s. The idea was to contribute to the company in a way that helped you stand out, and helped you take control of your own brand and destiny within your career. The concept …