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    How to Effectively Use Storytelling to Attract a Larger Brand Following

    In order to establish a credible personal brand that people trust you need great content that speaks directly to them. Without this you will not be successful in your lead generation and conversion rates.

    How can your brand better connect with your community in an authentic way? A compelling brand story will make them want …

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    Posted in Personal Branding

    How Your Resume and LinkedIn Should Differ

    If you’ve applied to a new job recently, you’ve probably noticed the option to input your LinkedIn profile instead of uploading a traditional resume. While this may look like a sign that the hiring world is taking a step away from the traditional resume, you may want to think again before you delete your resume …

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    Posted in Job Search

    The Elevator Pitch Checklist

    A recent article of mine covered most people’s lack of efficacy in practicing their elevator pitches at job search networking meetings. I wanted to follow up on that and prove my tenets, so I brainstormed with a group of trusted associates—all of whom are in transition—and we came up with some “best practices.” Following are …

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    Posted in Personal Branding

    Is Your Elevator Pitch Effective?

    You are given a chance to introduce yourself and your professional availability by standing up in front of a certain group of people who may be able to help you or whom you could help. But the vast majority of people are not effective at doing this, and the unfortunate outcome is that the listeners …

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    Posted in Personal Branding

    How to Grow Your Personal Brand Through Content

    Content and content marketing has been growing across sectors for some time now, and it’s only getting bigger. With the implications for their brand identity, site traffic and online presence, more and more businesses are increasing their content teams and output.

    But it’s not just big business brands that can benefit from content, it can …

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    Posted in Brand Yourself As, Career Development, eBrand, Marketing, Media Branding, Personal Branding, Reputation Management, Social Media

    Compel Your Brand’s Audience With Great Content to Make a Purchase

    A well planned and compelling content marketing strategy can bring in more leads and sales for your personal brand. In order to effectively reach your community you need to put forth a message that causes your readers to want to take action.

    Content that converts into sales is original and appeals to the needs of …

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    Posted in Marketing, Personal Branding

    Making a Name for Your Personal Brand

    In a time where virtually every word imaginable has been used in the creation of a brand name, many entrepreneurs and business owners are finding it difficult to get ahead. The fact is that startups now have to compete on a global scale, increasing the odds of there being some heavy competition against your personal …

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    Posted in Corporate Branding, Personal Branding, Positioning

    How to Increase Traffic with Highly Shareable Content

    The surefire way to drive traffic to your website is to publish highly shareable and engaging content. Not only does this help enhance your SEO rankings, but also the higher social curation — provided it’s being shared — means that more people will see it. In turn, this will naturally increase your traffic, leads and …

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    Posted in Corporate Branding, guest post, Marketing, SEO

    The 3 C’s of Effective Engagement

    This post is relatively short by design. It’s focused on three things that are both easy and hard to do. I hope you can use them for your end of the year planning and for your 2013 goal setting.

    These are what I’m calling the Three C’s of Social Engagement.

    Content

    The ability to create, …

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    Posted in Networking, People, Personal Branding, Social Media

    Content Marketing Strategy: The Power Role

    Here’s what your customers and prospects have: An endless amount of information available to them.

    Here’s what your customers and prospects don’t have: Time to sift through it all to determine what is most valuable.

    The power role in content marketing is the individual (or team) who aggregates mass amounts of subject-specific content, sifts through …

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    Posted in Personal Branding
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