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    The Elevator Pitch Checklist

    A recent article of mine covered most people’s lack of efficacy in practicing their elevator pitches at job search networking meetings. I wanted to follow up on that and prove my tenets, so I brainstormed with a group of trusted associates—all of whom are in transition—and we came up with some “best practices.” Following are …

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    Posted in Personal Branding

    Is Your Elevator Pitch Effective?

    You are given a chance to introduce yourself and your professional availability by standing up in front of a certain group of people who may be able to help you or whom you could help. But the vast majority of people are not effective at doing this, and the unfortunate outcome is that the listeners …

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    Posted in Personal Branding

    How to Grow Your Personal Brand Through Content

    Content and content marketing has been growing across sectors for some time now, and it’s only getting bigger. With the implications for their brand identity, site traffic and online presence, more and more businesses are increasing their content teams and output.

    But it’s not just big business brands that can benefit from content, it can …

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    Posted in Brand Yourself As, Career Development, eBrand, Marketing, Media Branding, Personal Branding, Reputation Management, Social Media

    Compel Your Brand’s Audience With Great Content to Make a Purchase

    A well planned and compelling content marketing strategy can bring in more leads and sales for your personal brand. In order to effectively reach your community you need to put forth a message that causes your readers to want to take action.

    Content that converts into sales is original and appeals to the needs of …

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    Posted in Marketing, Personal Branding

    Making a Name for Your Personal Brand

    In a time where virtually every word imaginable has been used in the creation of a brand name, many entrepreneurs and business owners are finding it difficult to get ahead. The fact is that startups now have to compete on a global scale, increasing the odds of there being some heavy competition against your personal …

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    Posted in Corporate Branding, Personal Branding, Positioning

    How to Increase Traffic with Highly Shareable Content

    The surefire way to drive traffic to your website is to publish highly shareable and engaging content. Not only does this help enhance your SEO rankings, but also the higher social curation — provided it’s being shared — means that more people will see it. In turn, this will naturally increase your traffic, leads and …

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    Posted in Corporate Branding, guest post, Marketing, SEO

    The 3 C’s of Effective Engagement

    This post is relatively short by design. It’s focused on three things that are both easy and hard to do. I hope you can use them for your end of the year planning and for your 2013 goal setting.

    These are what I’m calling the Three C’s of Social Engagement.

    Content

    The ability to create, …

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    Posted in Networking, People, Personal Branding, Social Media

    Content Marketing Strategy: The Power Role

    Here’s what your customers and prospects have: An endless amount of information available to them.

    Here’s what your customers and prospects don’t have: Time to sift through it all to determine what is most valuable.

    The power role in content marketing is the individual (or team) who aggregates mass amounts of subject-specific content, sifts through …

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    Posted in Personal Branding

    The Importance of Content in Internet Success

    I have always been blessed to have people around me that continue to push me into new ideas and new areas of conversation. I was having a conversation recently with a friend of mine and we landed on the topic of content. When it comes to content and Internet success my friend developed an equation …

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    Posted in Corporate Branding, Personal Branding, Social Media

    3 Ways to Use Search and Authenticity in Personal Branding

    I was skimming through Chris Brogan’s posts and happened across a post called: A Counterpoint to the Branding Craze. This caught my attention because I am a huge advocate for branding, in both the personal and professional world.

    I have tried to use my blog to create a brand identity for myself and my company …

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    Posted in Corporate Branding, Employer Branding, Personal Branding, Social Media
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