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    7 Best Tips for Your Elevator Pitch

    Imagine you go to a job search networking meeting for the first time, and the leader at one point informs the audience that everybody will have a chance to stand in front of the group and present an elevator pitch. I vividly remember such a scenario more than 10 years ago at a meeting with …

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    Posted in Brand Yourself As

    Ditch the Pitch: An Interview with Steve Yastrow

    Recently, I had the privilege to connect with Steve Yastrow, a former marketing executive and the founder of Yastrow & Company, a consulting organization that helps businesses improve results through breakthrough marketing, customer relationship, and sales ideas. Steve’s new book, Ditch the Pitch: The Art of Improvised Persuasion, makes the case against a standard sales …

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    Posted in authors corner, Book Reviews, Career Development, Career Resources, Interview, Media Branding, Personal Branding, Skill Development, Workplace Success

    How to Make the Most of the Conference Season

    The conference season is upon us. Are you ready?

    Notices on Social Media channels are popping up for SXSW, Social Media Marketing World, TED and TEDx and many other events and conferences. There are countless conferences you could attend and some you should attend and some you MUST attend. This article is not about selecting …

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    Posted in Networking, Personal Branding, Workplace Success

    Develop the Perfect Personal Elevator Pitch

    A personal elevator pitch is a short summary to define you, to define what you are looking for. It is an important part of your personal brand because your elevator pitch should sell you successfully to prospective employers.

    The elevator pitch should include who you are, what your work experience is, and why someone should …

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    Posted in Brand Yourself As, Job Search, Personal Branding, Success Strategies

    Elevator Questions

    There are a lot of resources out there related to the elevator pitch.

    The networking gurus all agree that when it comes to building meaningful relationships the key to success is being interested in the other person.

    From that perspective, having an elevator pitch may sound silly. On the other hand, having good elevator questions …

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    Posted in Networking, People, Personal Branding

    Eight Tips for Trade Show Success

    Almost everyone has been to some kind of event or trade show. Whether it’s a college recruiting day, a job fair or an industry trade show. Almost everyone has been to something like this. However, some people don’t seem to maximize their time and effort at them.

    One thing that regularly surprises me is the …

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    Posted in Networking, Personal Branding, Success Strategies

    Why I Hate Elevator Pitches

    Fellow PBB writer, Scott Bradley, nearly had me rolling my eyes when he wrote about why your personal brand needs an elevator pitch. But he saved me from serious eye strain when he avoided making the cardinal sin most elevator pitch writers make.

    The sin of being too clever.

    Scott’s strategy is a good one. …

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    Posted in Career Development, Personal Branding, Reputation Management
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