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    10 Social Platforms Best Suited for Building Your Brand

    What is your favorite social media platform for enhancing your personal brand and why?

    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs …

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    Posted in Personal Branding

    How Interacting in Professional Groups Can Help Your Brand Grow

    Facebook groups have been a a long-standing place where people meet, which is good news for brands. Pages have seen a decline in reach since the latest algorithm changes, but still remain a place for promoting your brand with the use of advertising. By engaging in niche groups you can build your fan base and …

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    Posted in Personal Branding

    Facebook Audience Optimization to Better Target Your Brand Audience

    Facebook was once a great way for personal brands to immediately start building an audience for their Pages. In the last few years algorithms have changed all of that, but a new feature aims to solve the organic growth problem.

    Many brands and businesses post content, images and video on Facebook as a way to …

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    Posted in Personal Branding

    OverTagging: Crime and Punishment

    Tagging is an essential part of a solid social media marketing strategy. It helps you interact with both your current audience and those you want to woo into your fold. However, there have been enough cases of overtagging that Facebook, Twitter and Instagram all have their own brands of justice when it comes to dealing …

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    Posted in Personal Branding

    7 Essential Tips for Better Storytelling

    The best storytellers lead the tribe.

    The best stories are short.

    The best stories are memorable.

    The best stories are actionable.

    239 Years Ago

    There was a story ready to be told. It was short, it was powerful. It was worth fighting for. Of course, I’m referring to the story that lead to the creation …

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    Posted in Personal Branding, Success Strategies

    Reading the Digital Smile

    Social meetings are as much about body language as they are about what’s said. Whether you’re aware of it or not, everything we communicate comes with a pairing of gestures, facial expressions and eye movements that tip us off to the truth behind the words.

    In fact, we look to nonverbal cues which are 12 …

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    Posted in Networking, Personal Branding, Social Media

    If it didn’t happen by 19… that’s OK

    What did you come up with when you were 19 years old?

    Did it change the world?

    In case you missed it Microsoft just turned 40.

    Bill Gates was just 19 when he and Paul Allen founded the company. Whether you are a fan of Microsoft or not the vision and execution of their vision …

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    Posted in entrepreneurship, Personal Branding

    Can You Make the 10% Social Media Commitment

    How many followers do you have on Social Media?

    Would you be willing to make the commitment to meet 10% of them in person?

    How about 20% or even 50% of them? Would you be willing to make the time, the effort and the commitment to go out and physically meet at least 10% of …

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    Posted in entrepreneurship, Networking, Personal Branding

    GetGlue and GoodReads Don’t Promote Your Brand

    I hate GetGlue, even though I have an account. And I don’t use my GoodReads account except to keep track of books I want to read when I don’t have my little notebook handy.

    Why? Why do I dislike these two wildly popular social networks?

    Because they promote doing nothing so you can tell people …

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    Posted in Brand Yourself As, Career Development, Personal Branding, Social Media

    2 Big Myths of Social Networks

    Near the end of two days teaching the Personal Branding Boot Camp at UCLA last weekend, I had to break bad news to my students.

    “I am afraid you’ve been misled. Seriously.”

    The job-seekers, managers, up and coming experts, athletes and others in the group stared back at me. Concern, disappointment, and worry went viral …

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    Posted in Personal Branding, Reputation Management, Social Media
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