Tag: generalist

Brand Yourself AsCareer DevelopmentJob SearchPersonal Branding

8 Ways To Brand Yourself As A SME

(even if you’re a Generalist)

As I discussed in earlier articles, branding yourself as a generalist doesn’t work in today’s search driven market of job shortages and mass competition.

Today’s employers don’t even hire generalists for jobs requiring a generalist. Employers hire subject matter expertise first, then choose the subject matter expert who also has …

Career DevelopmentJob SearchPersonal BrandingSuccess Strategies

Job Seekers: Branding Yourself As A Generalist Doesn’t Work

It used to be, the further you got in your career, the more you described yourself as a generalist.

You’d brand yourself as a generalist because that’s what you’ve learned your whole career – that being a generalist was valuable, demonstrating your ability to quickly adapt to new situations and learn new skills.

The generalist…
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