Enhance Your Brand with MOOCs
Have you ever wished you had gone to Harvard? Well now you can – by taking a MOOC! MOOC stands for “Massive Open Online Course” and Harvard has partnered with the Massachusetts Institute of Technology to create an online learning environment called edX. These two prestigious universities have joined forces to offer free non-credit courses … Read the Rest →
Interview With John Quelch About Social Media and Marketing
Recently, I spoke with John Quelch about marketing, branding, social media and his new book. In the following interview, you will get to know his personal brand, as well as gain insight into how one of the leading universities is using blogs and some examples of corporate branding.
John Quelch is the Lincoln Filene Professor … Read the Rest →