How to Manage Two Personal Brands
Personal branding requires you to craft a professional image by communicating your unique interests, skills, and expertise. Your personal brand should reflect not only your professional interests, but it should also provide specific insight into your industry to show others what you know. But what happens if you need to promote two very different personal …
How to Know When Your Personal Brand Isn’t Working
You’ve taken all the right steps. You came up with your personal brand, made business cards, customized your resume, wrote cover letters, accumulated recommendations, compiled a portfolio/blog/website, completed your social media profiles, and set up your professional, brand-compatible email account. You’ve networked, applied for jobs, and put yourself out there.
But after all that work, …
7 Habits of Highly Effective Personal Branders
Personal branding is a critical component of any career. No matter what your occupation, it’s important to create a “stamp” of who you are professionally so others can identify you as a prominent thought leader or trusted expert in your industry. Your skills, personality, and values all tie into your personal brand and help others—particularly, …
Setting BEST Goals For Your Best Personal Brand
Keeping your personal brand afloat requires maintaining the present and preparing for the future. With that being said – goals come to mind. A personal brand without goals keeps you at a standstill, while one with action-filled goals accelerates you along your career path.
As a working professional, goal setting is a staple in determining …
How To Create The Story Of Your Personal Brand
Composing the story of your personal brand is much like the story of a product or service’s brand – the goal is to reach your audience on an emotional level.
In my opinion, the pros of the digital age greatly outweigh the cons, but the simplicity of creating your own brand online calls for a …
Why Being A Good Sport Enhances Your Brand
In some areas in your life, you may convince yourself to disregard what others think about you. But, when it comes to your personal brand, the impression you leave on others is one of the most significant decision-makers between success and failure.
There are plenty of ways to ignite positive vibes from your audience. Alternatively, …
How A Strong Personal Brand Makes You Money
Experts in their niche fields spend countless hours perfecting their online personal brands through their social media pages, endless blogging, and constant media relations — or even dish out money to hire people to do the behind the scenes work for them! But, online traffic doesn’t pay the bills. So where is the money?
A …
How One Lie Can Ruin Your Personal Brand
Last week, Yahoo! CEO Scott Thompson resigned amid controversy that he had lied about his academic credentials on his resume. An activist Yahoo! investor exposed Thompson as having added a nonexistent computer science degree to his credentials.
Unfortunately, resume embellishment like this is not uncommon. A 2004 study by the Society for Human Resource Management …
How To Handle Negative Feedback
It can often be difficult to handle negative feedback without damaging your personal brand. Even if the comments are being offered as constructive criticism, it can be hard for us to see it that way.
While criticism can be tough to deal with, it’s important to remind yourself how to handle it without losing your …
Be My Guest: Hosting Guest Bloggers
If you are an expert in your field, chances are you are taking advantage of commenting on other blogs in your area, searching for opportunities to write for other outlets, and posting links to your blog to every possible social network in your name. Each of these strategies aims for one goal: to build your …