Bud Light’s Transgender Promotion: Impact on U.S. Market Share
Bud Light, the popular beer brand owned by Anheuser-Busch InBev, recently faced challenges in its U.S. market share after a promotion with a transgender influencer sparked controversy. This article delves into the details of the promotion, its impact, and the company’s efforts to stabilize its market share. Consumer sentiments and investor opinions regarding the incident …
A Case For Paid Ads On Influencer Channels
With spending on influencer marketing projected to reach $4.6 billion in the U.S. alone this year, and the total addressable market of the creator economy estimated to grow to nearly half a trillion dollars by 2027, it is evident that influencer marketing is here to stay.
While organic partnerships with influencers have gained traction in …
Hollywood Strike Leaves Influencers in Limbo
As Hollywood’s screen actors and writers find themselves at odds with major studios in an ongoing strike, a new group of professionals has found themselves caught in the crossfire – influencers. With the rise of social media platforms and the lucrative influencer industry, questions have arisen regarding how the strike will impact these popular internet …
Fitness Influencer’s Makeover Reveals Startling Secrets
Fitness and beauty influencer Sophie Guidolin is no stranger to the spotlight, but her recent dramatic makeover took the internet by storm. Known for her fitness tips and beauty expertise, the 34-year-old influencer left her Instagram fans in shock as she unveiled a bold new look featuring extremely dark eyebrows that starkly contrasted with her …
Influencers and the SAG-AFTRA Strike: Guidelines and Responsibilities
In the era of digital media, influencers have become a significant force in the entertainment industry. However, their role and responsibilities are not exempt from the impact of strikes, such as the ongoing SAG-AFTRA strike. As an influencer, it’s crucial to understand the guidelines and rules set by SAG-AFTRA to navigate this challenging situation while …
Being a Financial Influencer: The Ups and Downs
Being a financial influencer has become a genuine profession in recent years. The opportunity to share your knowledge and improve others’ lives, the glitz and glamour, and of course the ability to make money all draw people in. But what happens when the benefits and fun end abruptly? This essay will examine the world of …
The Power of Influencer Marketing: Embracing Micro-Influencers
Influencer marketing has evolved significantly over the years, from its early days when celebrities like Kim Kardashian and David Dobrik were the go-to influencers for advertisers. Nowadays, the TikTok-ification of social media has caused a surge in the influencer marketing stratosphere. A majority of marketers who buy into influencer marketing are reportedly working with micro-influencers.…
Twitter’s Monetization Program: A Look into Influencer Earnings
Twitter has recently announced its monetization program for content creators on its platform. For the first time, Twitter will share ad revenue with eligible content creators. The program is only accessible in countries where Stripe, a payment platform, supports payouts. Additionally, in order to qualify, individuals must subscribe to Twitter’s membership service, Twitter Blue. All …
The Arrest of the Influencer in Dubai for Making a Satirical TikTok Video of Wealthy Emiratis
With its sparkling skyscrapers, lavish tourist attractions, and affluent residents, Dubai is renowned for its opulent lifestyle. However, the UAE’s ambiguously worded rules prohibit any communication that is considered to be critical of the government or derogatory to the United Arab Emirates, including journalism and satire. An influencer who made a mocking TikTok video about …
Influencer to Business Owner: Making Clothing More Inclusive, One T-Shirt at a Time
With her company, Nuuds, which is focused on producing high-quality, enhanced essentials apparel that is inclusive of all body shapes, influencer-turned-business owner Daryl-Ann Denner is revolutionizing the fashion industry. In this post, we’ll look more closely at Denner’s progression from Instagram influencer to business owner, how she’s breaking down boundaries in the fashion industry, and …