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    Avoiding the Black Hole

    In this context the black hole is not a scientific term but rather the annoying condition when people apply for posted job openings and they never hear back.  It is very frustrating because applying for positions is a time consuming effort often with no results.  But why is this so prevalent?  The answer is simple; …

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    Posted in Career Development, Career Resources

    3 Best Ways To Customize Your Resume

    Customization is key. Never before have those three words applied more to the job market. Today, recruiters and hiring managers aren’t looking for resumes with generic experience; they’re looking for job seekers with resumes that directly relate to the role being filled.

    In fact, 87 percent of the 411 HR professionals surveyed by SHRM in …

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    Posted in guest post, Job Search

    Use Precise Keyword Research for Better Brand Visibility

    Since the release of Google’s “Hummingbird” algorithm the use of unique keyword phrases has become more important than ever for brands. While Google AdWords remains a great resource to find the right topics for your content you will need to drill down more for better exposure online.

    Should you still use basic keywords?

    In the …

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    Posted in Personal Branding, SEO

    Importance of Keywords on LinkedIn and on Your Resume

    If you want recruiters to  find you and email you directly even before you apply to any job postings, you should definitely use keywords on your LinkedIn profile and on your resume.

    Recruiters do not always look for candidates for a single position. They generally try to hire for several positions at the same. Therefore, …

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    Posted in Brand Yourself As, Career Development, Personal Branding, Success Strategies
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