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    Use Facebook Custom Audiences to Increase Your Brand’s Sales

    Facebook advertising is a great way for personal brands to immediately start building exposure. Since the program began in 2004 there have been a lot of changes along the way. Today there are a variety of options to choose from to help target the right market.

    Many brands and businesses advertise on Facebook as a …

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    Posted in Personal Branding, Skill Development, Social Media

    4 Unusual Ways to Land a Job

    Despite the popularity of social media, many job seekers don’t realize how powerful it can be during the job search process.

    Although in-person networking is very effective, social media can open the doors to connections you can’t make on a daily basis. Especially if you’re looking for a job in a different city or state, …

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    Posted in Networking

    Content Marketing Strategies for Personal Brands

    Having a well-planned content strategy is an important tool for your personal brand. It’s the way in which your business can establish itself as an expert in your industry both online and off. The type of content you choose for your target market and social media marketing is also important.

    There are several ways that …

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    Posted in entrepreneurship, Networking, Personal Branding, Skill Development

    Are Networking Events Obsolete?

    Are Networking Events Obsolete?

    You heard me right when I asked if networking events are obsolete.

    I think networking events are highly inefficient. I took several years off in my career to teach high school math, and then I spent a year in the non-profit sector. During that year, I attended a lot of networking …

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    Posted in Networking, Personal Branding

    Pre-New Year Business Planning Prep

    The New Year is right around the corner. Hopefully you’re finishing the year off strong in your business. But while you’re dealing with increased holiday busyness, it’s also a good time to begin preparing for the next year. Before you can make plans for your business next year, you need to have a sense of …

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    Posted in entrepreneurship, Networking, Personal Branding, Skill Development

    Tips for Customer Building Communication

    Improve Your Brand With Customer-Centric Relationships

    Online communication with your brand’s customers is not about just sharing information, but rather personal interaction with them, otherwise known as customer-centric marketing. In order to establish trust and build relationships it’s important to respond to the needs of your connections.

    How can your personal brand connect with customers …

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    Posted in entrepreneurship, Networking, Personal Branding

    5 Tips for Networking with Influencers

    Connecting with influential professionals in your industry can be extremely beneficial for your career. Not only will you have the opportunity to learn about their expertise, but also you will have the chance to get yourself noticed by an influential professional in your field.

    Influencers can help you grow as a professional and do wonders …

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    Posted in Networking, Personal Branding, Skill Development

    The Challenges and Strategies of Changing Industries

    Changing Industries

    Do you want to change industries but find that you’re running into a lot of roadblocks? If so, you are not alone.

    A couple of years ago, I had a client who was a PMP certified project manager. He had a lot of project management experience managing IT projects, but he wanted to …

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    Posted in Networking, Personal Branding

    Is SEO Still Worth the Effort?

    Since its inception, search engine optimization (SEO) has been the bane of many web masters’ existence. Just when you thought you had it mastered, the algorithm changed and you were back to square one. The newest Google update is no different and has had many throwing up their arms surrendering attempts to make the search …

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    Posted in Networking, Personal Branding, Skill Development

    How Personal Brands Can Succeed in SEM

    Why Search Engine Marketing (SEM)?

    Having your website rank in search has changed dramatically over just the last five years, and many brands may have seen a decline in their ranking. Since social media came onto the scene, the way people look for information on the Internet has become much more conversational. Google in particular …

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    Posted in entrepreneurship, Networking, Personal Branding
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