The Power and Importance of Language in Branding
“Build a better mousetrap and the world will beat a path to your door,” is an inaccurate phrase attributed accurately to Ralph Waldo Emerson, regarding the power of innovation.
I thought of this recently after my breakout session seminar at an industry professional development conference and I realized that the phrase is only partially true.… Read the Rest →
Cooking Up A New Brand
Sometimes there’s just nothing better than a handmade dessert or soup cooked from scratch. For me, this happens when I made a reservation by hand, of course, with my blackberry. Thank goodness for the Open Table mobile app; it’s a lifesaver.
While cooking up soups and baking desserts from dough may escape my list of … Read the Rest →