Chad Ochocinco: Short-Term vs. Long-Term Brand Approach
From a grading perspective, Chad Ochocinco gets an A for Brand Authenticity.
He speaks his mind, shares his emotions, and tweets with abandonment. The man is a self-marketing machine. He has ridden bulls for charity, tried out for Sporting Kansas City of the MLS during the lock-out, danced with stars, and has his own iPhone … Read the Rest →