Branding Purpose
When asked to explain your brand’s mission, it’s all too simple to say something like “to generate money.” And, as any company owner, entrepreneur, or even marketer can tell …
4 Reasons to Reconsider These “Motivational” Phrases
Two phrases spewed by motivational speakers and “life” coaches drive me crazy.
When I hear them I want to strangle the messenger.
They are attributed to a variety of people, so no one really knows the first person to say them. That’s probably a good thing, since those people would probably prefer not to be …
Personal Brands: Watch Your Step
I’m laying here injured. The worst of it isn’t the aches and pains. The real crime is that I did it myself.
Zach, a friend of mine, did it times three. After a late night drink with the guys, he did the right thing: he got his friend, who was sober, to drive him home. …