Secure Your Data Before It’s Too Late
Any data — or information — you produce in the digital space is considered a record. This includes social media data, emails, local and cloud-based files and much more.
Believe it or not, even the most mundane information can be used against you if it falls into the wrong hands. Your address, full name and …
Go Digital in These 4 Areas to Improve Your Business Productivity
Almost every business conceivable has a digital presence today, from the cheap noodle shop next door to the massive upscale supermarket an hour’s drive away. But simply having a website isn’t going to cut it anymore.
Companies today increasingly use information technology to improve their productivity in a number of key sectors. Consider going digital …
8 Tech Skills Entrepreneurs Need to Succeed
There’s no denying, entrepreneurs – or those aspiring to be – must retain as much knowledge as they possibly can and they must also continue to grow it. That’s because, in order to be successful in any market, you’ll need to hone your skills, knowledge and be vigilant in your work.
That’s why, in addition …
Why You Need to Marry Marketing to Technology
Marketing and Technology sitting in a tree, K-I-S-S-I-N-G. First comes love, then comes marriage, then comes MarTech in a baby carriage.
Marketing and Technology consummated their union with the birth of last week’s MarTech Boston. The first-ever conference dedicated to marketing technology leaders, MarTech kicked off August 19th at the Seaport Hotel Boston and featured …
Parent Entrepreneurs: When the Personal Crowds Your Personal Brand
This is the second in my series of mommy entrepreneur profiles. But I need to rename this series because of the feedback I got from said “mommies.” The phrase mommy entrepreneur didn’t sit well with them. My goal was to conjure up images of innovative female businesswomen carving out new ways of integrating work and …
The Future of ‘Engagement’ in the Social Media
As we discussed in last week’s post (and indeed thank you all for your comments and ‘engaging with me’ here and on Twitter and elsewhere), the hype and excessive emphasis on engagement for social media strategies – to the exclusion of other necessary elements for brands both commercial and personal that need to focus on …
Personal Branding Interview: Bill Davidow
Today, I spoke to Bill Davidow, who was the former senior vice president of marketing and sales for Intel, and is the author of Overconnected: The Promise and Threat of the Internet. In this interview, Bill talks about the downside of having too many connections online, examples of how it can hurt society, and more.…
Personal Branding Interview: Clay Shirky
Today, I spoke to Clay Shirky, who teaches at the Interactive Telecommunications Program at New York University, is the bestselling author of Here Comes Everybody, and the author of Cognitive Surplus: Creativity and Generosity in a Connected Age. In this interview, Clay talks about his latest book, how technology is changing the workplace, social network …
Personal Branding Interview: Zack Whittaker
Today, I spoke to Zack Whittaker, who is the youngest in the ZDNet network with his iGeneration blog. In this interview, Zach examines the Gen-Y stereotype about technology, names some pieces of technology that have changed our lives, gives us a glimpse into personal branding in the UK and more.
What is your take on…