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    How Social Media Can Help People In Transition

    There’s no newspaper or magazine nowadays that does not devote some space to the fast-developing new phenomenon called social media. My explanation for this is very simple: Let’s say you invite some people for a social gathering to take place in your house. Among the dozen or so you host will be some who are …

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    Posted in Personal Branding

    Now It’s Time To Show Your Character(s) On Twitter

    In case you missed it, a certain corner of the social media world experienced an influx of joy, celebratory actions and a splash of a surprise this week when Twitter announced changes to the way we will tweet.

    In the coming months, we're introducing new ways for you to express even more with a Tweet: …

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    Posted in Brand Yourself As, Employer Branding, Marketing, Personal Branding, Positioning, Social Media, Sound Branding

    Unlock The Key to Successful Social Selling

    Everyone in business wonders why sales can be so complex. A simpler and more-straight forward solution is almost always sought. In fact, the new buzz words are “sales enablement”.

    The term, sales enablement, can mean so many different things. For example, open communication among departments will significantly contribute to sales enablement. When marketing, sales and …

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    Posted in entrepreneurship, Success Strategies

    Use these Strategies to Bypass Gatekeepers

    Finding acceptable ways to get around gatekeepers is a hot topic for both salespeople and entrepreneurs. Saddled with the need to continually contact new prospective clients only to not be able to get through is highly frustrating. It takes time away from meeting with clients and implementing sales.

    Even with diplomacy, the common experience is …

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    Posted in entrepreneurship, Social Media, Success Strategies

    Find New Prospects For Your Personal Brand With Twitter

    Twitter is still a top social network for your personal brand to build a strong community and attract new leads. If you want to increase your sales it’s important to add an effective social selling strategy here, which offers opportunities to connect with influencers, more insights into your target market, and much more.

    How can …

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    Posted in Personal Branding, Social Media

    OverTagging: Crime and Punishment

    Tagging is an essential part of a solid social media marketing strategy. It helps you interact with both your current audience and those you want to woo into your fold. However, there have been enough cases of overtagging that Facebook, Twitter and Instagram all have their own brands of justice when it comes to dealing …

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    Posted in Personal Branding

    Entrepreneur: Don’t Fear the Tweet

    Social media has provided companies a quick, uninhibited way to connect with consumers the world over. From this, of course, has stemmed those brands that never quite “got” its purpose, choosing to type out manifestos and then posting them 150 characters at a time on Twitter. Even though this kind of over-tweeting is certainly harmful …

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    Posted in Personal Branding

    7 Ideas to Increase Your Follower Numbers

    Working to increase following on social media automatically bring up a few problematic situations:

    1. In the early stage of business, it appears as if more people un-follow than follow you – if that’s even possible.

    2. Trying to increase numbers is time consuming and detracts from value driven projects.

    3. You begin to wonder …

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    Posted in entrepreneurship, Social Media, Success Strategies

    Reading the Digital Smile

    Social meetings are as much about body language as they are about what’s said. Whether you’re aware of it or not, everything we communicate comes with a pairing of gestures, facial expressions and eye movements that tip us off to the truth behind the words.

    In fact, we look to nonverbal cues which are 12 …

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    Posted in Networking, Personal Branding, Social Media

    David Grutman: Bartending in Aventura to the King of South Beach Nightlife

    Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …

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    Posted in Articles, Brand Yourself As, Career Development, Corporate Branding, eBrand, Employer Branding, entrepreneurship, events, Interview, management, Marketing, Media Branding, Networking, People, Personal Branding, Positioning, PR, Success Story, Success Strategies
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