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  • Tenacity Wins Every Time

    If you are willing to consistently persevere, no person, outside force, current circumstance, or future obstacle can keep you from your destiny. If that means following up with some opportunity 4 times or 14, you need to do it. Now, you also need not be tedious, irritating, or bothersome, but you can be creative. Experts in skill development say it takes 10,000 hours of practice in a specific area to truly be good. Now that’s a lot of determination!

    The truth is that persistence and drive override skill. When people say “no,” it’s a “no” for now. It doesn’t mean you can’t or shouldn’t come back with a new approach. One CEO told me, “I always give ‘no’ as the first answer, and only if they don’t give up but have the confidence to persist and come back at me will I believe their conviction.”

    Being a self-starter is the same as being the last to quit, give up, give in, and sign off. Nothing ever happens unless one initiates and keeps trying what was started—with creativity that comes from continuous learning to give you new ideas and approaches.

    There will always be endless reasons to cave in “this one time” because you are tired, sick, mad, put down, challenged, threatened, beaten, or bullied—or whatever other reason you give yourself. Stick to it. Don’t give up, walk away, or abdicate your promise to yourself.


    In our new book from McGraw-Hill, The Leadership Mind Switch, my co-author and I write about the requirement of tenacity as a leader.  Pre-order on Amazon.com.

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    D.A. (Debra) Benton has been helping great individuals and organizations get even better for over 20 years. Just as exceptional athletes rely on excellent coaching to hone their skills, Debra's clients rely on her advice to advance their careers. She focuses on what is truly important to convert what you and your organization want to be from a vision into a reality. TopCEOCoaches.com ranks her in the World's Top 10 CEO Coaches noting she is the top female. And as conference keynote speaker she is routinely rated in the top 2%. Her client list reads like a “Who's Who” of executives in companies ranging from Microsoft, McDonald's, Kraft, American Express, Merrill Lynch, United Airlines, and PricewaterhouseCoopers to the Washington Beltway and U.S.Border Patrol. *She is the author of ten award-winning and best-selling business books including The Virtual Executive and CEO Material. She has written for the Harvard Business Review, Wall Street Journal, Bloomberg Businessweek, and Fast Company. She has been featured in USA Today, Fortune, The New York Times, and Time; she has appeared on Today Show, Good Morning America, CNN, and CBS with Diane Sawyer. To learn more Debra advising leaders, coaching, facilitating a workshop, or speaking: www.debrabenton.com

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