Comments on: The Blending of Corporate and Personal Branding on Twitter

By: How-To: Build & Manage Your Brand Identity with Social Media

How-To: Build & Manage Your Brand Identity with Social Media — Tue, 21 Apr 2009 13:45:29 +0000

[...] The Blending of Corporate and Personal Branding on Twitter From Personal Branding Blog: Dan Schawbel analyzes how companies are using Twitter and explores out how personal and corporate brands can function together on the service. [...]

By: yinka olaito

yinka olaito — Tue, 24 Mar 2009 11:48:27 +0000

Dan, I am of the opinion thatstart up corporate brands with strong executive personal brand should not shy away from merging the two initially until the corporate brand has builts it own credibility and can exist outside the goodwill of the entrepreneur. That is nothing bad in doing this.
Like I said, it is my opinion and i will apprecaite others’ comment who feel otherwise. I am willing to learn

By: Jenny Cisney

Jenny Cisney — Mon, 23 Mar 2009 18:27:58 +0000

Dan – great article, thanks for the mention. Good to know what we are doing right and where there are areas for improvement!

By: McMatt

McMatt — Mon, 23 Mar 2009 16:20:30 +0000

You bring up a good point Dan about corporate/brand presence crossover. Would love to have you join our convo tomorrow (3/24) with Scott around this and related topics on Sun’s Socially Speaking BlogTalkRadio at 4pmET/1pmPT http://bit.ly/mLHW

By: Dan Schawbel

Dan Schawbel — Mon, 23 Mar 2009 13:27:34 +0000

Tom, thanks for your comment. I look at social media profiles as assets. The number of people you have following you on Twitter is worth something and if the company can’t keep it, then they lose that value over time.

By: Dan Schawbel

Dan Schawbel — Mon, 23 Mar 2009 13:25:35 +0000

Scott, thanks for joining the conversation. I appreciate your comments and look forward to your future with Ford.

By: Scott Monty

Scott Monty — Mon, 23 Mar 2009 12:19:38 +0000

Thanks for the mention, Dan. This is all evolving as we speak, and I’m delighted to see people discussing it.

But this isn’t necessarily anything new; this has been the case offline for years. Let me give you a current offline example: Ford’s CEO Alan Mulally. He was hired because of his personal brand (turnaround at Boeing). Where does Mulally the person and Mulally the CEO begin and end? It’s completely intertwined. And what happens when he leaves Ford?

The company will certainly benefit while such individuals are still there, and there needs to be succession planning to make the transition smooth when the individual and company eventually part ways. This is nothing new. We’re just applying it to online presence now.

By: Tom Collins

Tom Collins — Mon, 23 Mar 2009 11:56:19 +0000

I don’t think Ford should be too concerned about Scott Monty’s personal branding depriving Ford of anything if/when he leaves. He’s brought the company a ton of brand equity precisely because his personal brand is strong enough to help people cut through the faceless corporation barrier. They connect with the human side, ask questions that matter to them, and actually listen to Ford’s “voice” when Scott responds.

We’ve seen it before with Robert Scoble and Microsoft, which gained a lot by his efforts and did not seem to lose all that much when he left.

A big win-win, it seems to me.