The Cutest Cat Video on the Internet? Really?

I’ll be brief.

For whatever reason, there is an endless sea of cat videos on the Internet. Funny cats, mean cats, fighting cats, talking cats, captioned cats, and much, much more.

So, out of the millions of often pointless cat videos–how does ONE stand out?

Chances there are others who can do the same job

It’s the same question we ask ourselves everyday as we build our personal brand. Chances are, there are other people who could do our same job. So, the question is: what makes us different?

If I am your ideal customer, why should someone buy/listen/hire/take advice from you over anyone else?

Take a look at this video, and tell us what you think made it stand out among the masses. Here are some ideas for starters:

• It’s short and to the point–requires little commitment to watch.
• It has an enticing headline/title (“Discovered–Cutest Cat Video on the Internet”)
• Tugs at heartstrings/connects with viewer.
• The video was recommended by a high-value website (for me, it was Social Times).

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What else makes this video stand out? And how can we integrate these efforts into our own personal brand? Leave a one-liner in the comments section with your ideas–

Author:

Wendy Brache builds and executes personal branding and online marketing strategy for executives and corporations in the high-tech sector. She is the author of Sales Force Branding: Differentiate from the Competition, and co-creator of the Sales Force Branding program. Wendy is a senior consultant specializing in B2B Corporate Social Media, Demand Generation and Marketing Automation, and is also a featured marketing technology speaker and columnist on renowned websites, such as Maria Shriver’s Women’s Conference, Chopra’s Intent.com and Denver’s GreatIdeasForKids.com