• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • The Importance of a Good Web Hosting Service for Your Brand

    Choosing a reputable website hosting company for your brand is the beginning to attracting more subscribers. The goal is to provide them with the best experience possible, and to rank higher in the search engines.

    What type of host has the best service at a price you can afford? There are quite a few companies out there who offer both dedicated and shared hosting packages. In order to choose the right one your business should first assess your needs, audience, and the reputation of the provider.

    A good company will offer features that are included in the package such as WordPress installation. Whether you are starting from scratch or getting your website ready for a re-haul there are a few key things to consider when choosing the right one for your brand.

    Improve the Quality of Your Website with the Right Host Provider

    Here are several steps you can take when finding the right business:

    • Speed and loading times – If your website takes too long to load you could lose valuable visitors. It’s important not only to know the reputation of the web hosting service, but also how fast their server is. This includes the capacity that it can handle — take a look at other customer reviews to find out what their experiences have been.
    • Unlimited bandwidth – When choosing a dedicated server it’s important that your brand has access to unlimited bandwidth along with no limits on data transfer and disk usage. This is especially good to consider if you are planning on having multiple clients on your server.
    • Good security – With new malware and security attacks taking place daily your business will need to ensure that the host provider has the latest encryption available. This means they must include a Secure Sockets Layer, which protects private data of the users.
    • New versus older companies – The latest and cheapest company may be tempting to sign up with — but this could cost you more in the long run. Find out the different packages that are being offered, any price increases over time, and what others are paying. A more established company may be a bit higher than you would like, but what they may have to offer can far out way the costs.

    Attracting more website visitors for your personal brand starts with a good web hosting provider. As you take a look at the different options and conduct research you will discover exactly who is the right fit for your business. Signing a maximum of two years to start is the best way to test out a new service — you can always extend the package down the road.

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    Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: www.SusanGilbert.com

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