Do you want to stand out from the crowd? Do you want to be seen as a leader in your niche? Do you want to be one of the top earners in your line of work? If you are nodding your head up and down saying yes, this post is for you.
The steps of the Personal Branding Authority Flowchart are building blocks, they are easy to follow, and will lead you to personal branding success if you stay disciplined.
The flow chart of authority looks like this:
Reach
Reach is the amount of people you are connected to in your social networks. The sum of all your social media connections is the total amount of your reach. There has been considerable debate on the quality versus quantity of your reach. Whatever camp you are in does not matter — there are benefits to both. What matters most is that in the Web 2.0 world you need to have reach.
Visibility
Visibility is made up of your search engine ranking and how many eyeballs that physically see your content each day or over time. It is a by product of your reach. Most of the time, the greater your reach, the more visibility you will have. One of your major goals should be to own the first search result in Google when someone searches your name.
Influence
Influence is a measure how much “juice” you have. The best way to measure it is through how many RSS subscribers you have on your blog and the blogs you write for. Keep in mind that you do not need to have a crazy high number of subscribers to have influence — the more the merrier though. In its simplest form influence is when people listen to what you have to say and take action.
Credibility
Credibility is how real you are, how trusted you are, and how believable you are. Your combined perception on these measures is what makes up your credibility.
Authority
Authority is the result of the combined measures of reach, visibility, influence, and credibility. When you combine them personal branding authority is a certainty.
Now it is up to you
Each building block leads to the next one. First you build reach, then visibility, then influence, then credibility, and then you arrive at authority. It works every time.
It has never been easier to create exposure for yourself because the rules of the game have changed. The balance of power has shifted away from the major media players and into the hands of individuals. With social media platforms like Linkedin, Twitter, and Facebook you can spread your message far wider and more quickly than ever before. Everyday the world becomes more connected, more networked and riper with opportunity.
Just follow the steps.
Author:
Chad Levitt is the author of the New Sales Economy blog, which focuses on how Sales 2.0 & Social Media can help you connect, create more opportunities and increase your business. Chad is also the featured Sales 2.0 blogger at SalesGravy.com, the number one web portal for sales pros, the professional athletes of the business world. Make sure to connect with him on Twitter @chadalevitt.
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Engagement after reach.
@Mohammed Al-Taee: Can you elaborate a bit on your thought? Thanks!
I think we need to engage with people and define who we are in order to reach them.
[...] the original post: The Personal Branding Authority Flowchart Share and [...]
Succinct post. And ultimately, it comes down to fostering the community in which you are the authority. It brings a new essence of engagement that is juicy with potential business.
@Judy: Creating a community around your personal brand and giving the community ways to engage with each other is a strategy both businesses and individuals are starting to implement. A blog is one of the simplest ways to do this for personal branders. Companies like American Express are starting to use forums to allow their customers to engage and share information. Very cool stuff happening with business value behind it!
Chad, of all your post, this is fantastic. The endindg is precise, punchy and great. Common read this again: “It has never been easier to create exposure for yourself because the rules of the game have changed. The balance of power has shifted away from the major media players and into the hands of individuals. With social media platforms like Linkedin, Twitter, and Facebook you can spread your message far wider and more quickly than ever before. Everyday the world becomes more connected, more networked and riper with opportunity”.
Hope there is no copyright on it? LOL
Chad,
I think credibility is job one, because if you don’t have that then your connections won’t be real. Also I would add three other traits, the ability to listen, the ability to pause so that the people you are talking to can give you feedback, the ability to know your audience — for instance, women have a way of communicating that’s different than men, we interrupt each other and finish each other’s thoughts — men don’t do that and in fact are annoyed by that. Also, you need to have a sense of curiousity, otherwise you can be a very boring person. I love meeting interesting people and hearing about their careers and interests. Anyone who sends me to Google or the library to research a topic after we’ve had a conversation is interesting to me, and if they give me a website or book title, I love that.
Finally, the ability to get to the point. I have a very short attention span and so I have to work extra hard to listen to long winded people. I’m getting a lot of practice now though, because I’m taking classes everyday and many of the teachers are repetitive. Usually one teacher builds on what a previous one said, but sometimes it’s just repetition. Thankfully, they’re talking about my passion, which is gardening and landscaping and the classes will be over by the end of March, so I can deal with it.
@Yinka: Thanks! No there is no copyright on it and feel free to share on Twitter, Linkedin, and Facebook. Keep reading!
What did everyone think of the Personal Branding Authority Flowchart? Is it helpful? Let me know your thoughts.
What would you all like to see in future posts? What topics and trends would you like me to explore? Let it be known!