How to get the most out of that often-seen personal branding space: your email signature.
Create your well-branded email signature according to this formula. Required elements are bolded, the rest are recommended when relevant:
Phone numbers (mobile/land/fax)
Website/Social media profiles
Salutation – using your email signoff to only say goodbye is a wasted opportunity. Either use an expression that’s relevant to your personal brand or wish the person something positive. The best result is a combination of both that doesn’t sound too cheesy. In my email signature, I usually say “To your job search success.”
Name – your full name.
Tagline – your personal branding tagline.
Title(s) – your current job title, your position within the organization you most associate yourself with, or just the (credible) way you want to be known.
Organization – the organization you most associate yourself with, typically your employer, a professional association you’re prominent in, or your own company.
Association Membership – any brand-related association that you are at least a member of, worth mentioning especially to people who are likely to recognize it (in the past or later in the future).
Phone numbers (mobile/land/fax) – some people include both their landline and mobile/cellphone numbers, but that’s overkill- just put the one number you want to be reached at. If you have a compelling reason to include more than one number, put each on its own line with a label to indicate which it is such as “Tel: 555-1234” and “Cell: 555-5678”. If most people who contact you are on Skype and you prefer it, use the Skype callto syntax so that calling you is just one click away.
Website/Social media profiles – use the one url (at least) that most builds your personal brand. This might be your blog, your organization, or association membership profile (see above), social media resume, or one of your social media profiles. At minimum, list your LinkedIn vanity url.
If you’re not sure which urls to use, list 2 or 3 but use a url shortener like 3.ly that lets you customize the shortened url (e.g. http://3.ly/jstwitter) while also counting the clicks so you can measure which url people clicked more. Check the click statistics after a month of usage and then decide which urls to leave in your signature. Like with LinkedIn, use your Facebook vanity url if you decide to include your Facebook profile in your email signature.
Important: include ‘http://’ in each url in your email signature so that the recipient’s email software will automatically make the url clickable.