• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • The Power of Your Name in Personal Branding

    Your name is the single most important factor in your enterprise, whether you introduce and represent your company by speaking your name loudly and clearly while offering a hearty handshake – or write an equally hearty introductory post on a discussion thread.

    Here’s a slightly off topic tip: the back of your head or an avatar that looks like Gumby and Courtney Love had a child, not a good personal branding choice.

    I counsel my clients to use their whole names, by the way. So unless you are Perez or Cher (who might be the same person since we’ve never seen them together), when you are introducing yourself or registering on a website use: Bunky McFearson. That is, if you are Bunky McFearson. So Bunky, when you’re making a new acquaintance live and in-person, you might add: “That’s McFearson with an F.”

    Give them a hook – give them a visual

    You see, within seconds of making contact: you got to work in your last name twice. You might also add, “I know, I look a lot like Kenny in South Park. I figure the K in my first name: ‘B-u-n-K-y’, is our connection.”

    Always add something that forces your audience (one or one thousand plus people) to spend time remembering your name. You might give an association of your name and likeness to a famous person, develop a word picture or story, or create another reason that allows you to repeat your name.

    Why is this an important factor in personal branding and not simply echolalia?  Because you’re helping your audience overcome a widespread and embarrassing problem.  Almost everyone is nervous when it comes to remembering names of people they’ve just met. So, your name ritual is a personal branding tool for two reasons. One, you are making multiple impressions with your name. Two, you are perceived as ready, relaxed and helpful, perhaps even opening a window on your sense of humor. Simply put, you are relationship building.

    Here’s one of my self-introductions for a networking event.

    “I’m Nance Rosen. Yes, just Nance, not NanCY. When I was born, my parents were too poor to afford more than one syllable, so they left off the ‘Y’ and stuck on an ‘E.’ So, I’m not Nancy Rosen just Nance Rosen.” (Pause and Smile) Just kidding. Actually, there’s only one other Nance I know. She’s Nance Mitchell the famous Beverly Hills hairdresser. Obviously, no one would mistake us for each other (my hair is usually pinned up so I can shower and get to work in under ten minutes). Obviously, we have different businesses and priorities (Smile). I’m the executive publisher at Pegasus Media World and I speak to audiences on the topic of personal branding.”

    Avoid the vacuum

    I want to break you of the habit of introducing yourself into a vacuum. The first time you say your name it is swallowed up and your audience’s brain space goes vacant. You need to establish your name as a beachhead for your personal branding from now on. No, you don’t have to do a soliloquy, but you do want to say something so people can later LinkedIn, Facebook and Twitter, and more, with you.

    If they collect a pile of business cards, they will remember you when they see your name.

    Do this before your next holiday gathering.

    1. Consider how you can say your name and associate it with memorable images.

    2. Create your “story” and say it 10 times before you greet your sister’s boyfriend’s cousin’s daughter at your family’s holiday party. Every new person you meet could be a prospect or referral source.

    3. Never stop branding.

    Author:

    Nance Rosen is the author of Speak Up! & Succeed. She speaks to business audiences around the world and is a resource for press, including print, broadcast and online journalists and bloggers covering social media and careers. Read more at NanceRosenBlog. Twitter name: nancerosen.

    avatar

    Nance Rosen, MBA is author of Speak Up! & Succeed: How to get everything you want in meetings, presentations and conversations. She blogs at NanceRosenBlog.com. She is also on the faculty of the UCLA Business and Management continuing executive education program. Formerly, Nance was a marketing executive at the Coca-Cola Company, president of the Medical Marketing Association, first woman director of marketing in the Fortune 500 technology sector, host of International Business on public radio and NightCap on television, an entrepreneur and a general manager at Bozell Advertising and Public Relations (now Omnicom).

    Tagged with: , , ,
    Posted in Personal Branding
    Promote Yourself Newsletter
    Sign Up & Download For Free:
    10 Personal Branding Secrets You've Never Heard Before
    6 comments on “The Power of Your Name in Personal Branding
    1. avatar
      EXPERT

      I never knew all my years of explaining my name were helping to develop my personal brand. My name is Lea – pronounced L-e-e so it’s always been a topic when someone first sees my name spelled but hears me NOT pronounce it L-e-a-h. I usually follow it up without something about how my parents wanted to make it difficult for me to find personalized items or they just wanted to confuse my teachers when I was younger!

    2. avatar
      EXPERT

      Nance, you hit this one out of the ball park! Often we are so focused on remembering other persons’ names that we forget to highlight our own name and our own brand! Great practical tips as to how to do this, as well. Thanks!

    3. avatar
      EXPERT

      I’m always grateful when you remind me about the fundamentals of branding and networking – so I am delighted that this post was helpful to so many people. Let’s continue to keep each other mindful of best practices, so we make the most of the opportunities to meet and greet 2010.

    4. avatar
      EXPERT
      Yinka olaito says:

      Nance thanks for this emphasis. Infact I use to think you are Nancy. It worth the emphasis. keep it up

    5. avatar
      EXPERT
      Ann-Margret says:

      Nance, this is a great post! Thank you

    6. avatar
      EXPERT

      Nancy- “Never stop branding”…. This is so true, and people will avoid you if they forget your name… it is embaressing to walk up to someone you met several times and…. oops!

      Best to You/Yours this Holiday Season….

      BKJ-

    3 Pings/Trackbacks for "The Power of Your Name in Personal Branding"
    1. [...] The Power of Your Name in Personal Branding | Personal Branding … Related Posts:Personal Branding with a Punch and Some Cookies | Personal …If You Suck, Your [...]

    2. [...] From the Personal Branding Blog: The Power of Your Name in Personal Branding “Your name is the single most important factor in your enterprise, whether you introduce and represent your company by speaking your name loudly and clearly while offering a hearty handshake – or write an equally hearty introductory post on a discussion thread.” [...]

    3. [...] From the Personal Branding Blog: The Power of Your Name in Personal Branding “Your name is the single most important factor in your enterprise, whether you introduce and represent your company by speaking your name loudly and clearly while offering a hearty handshake – or write an equally hearty introductory post on a discussion thread.” [...]

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    *

    You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

    Content Partners
    As Seen In