The dawn of a new marketplace has arrived that has changed the best practices of just about anything you can think of. We are sitting at the largest inflection point since the industrial revolution with the rise of 2.0 technology, crowdsourcing, the reputation economy, and social media. To be blunt, everything that used to work best, no longer does anymore, and this decline will only escalate in the future.
Digest that thought – no, really, let it sink in deep. Real deep. To the very center of everything you used to believe about your personal brand, your job, your company, and how you sell and market to your customers.
Everything’s for sale
Then go through this slideshow from HubSpot’s VP of Marketing Mike Volpe and really….. really, think about the effect this will have on your personal brand, your business, and the ways you market and sell yourself, or your products and services. Also, keep in mind that in the new world we live in — everyone is selling something.
Here are some major shifts that are starting to drive innovation and change:
1.) Crowdsourcing
2.) Mobile technology
3.) Social media infrastructure and intelligence
4.) Personal Branding
5.) Reputation Management
6.) Inbound Marketing
7.) The removal of middle men from business models
8.) Wifi everywhere
9.) Social CRM
10.) Customer service 2.0
Do you have any more shifts that are starting to drive innovation and change? Please share your thoughts in the comments.
Author:
Chad Levitt is the author of the New Sales Economy blog, which focuses on how Sales 2.0 & Social Media can help you connect, create more opportunities and increase your business. Chad is also the featured Sales 2.0 blogger at SalesGravy.com, the number one web portal for sales pros, the professional athletes of the business world. Make sure to connect with him on Twitter @chadalevitt.
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Two additional shifts could be the economy (though short-term) and the rise and accessibility of educators/influencers (gurus) in niche markets. I work in personal brand development with a few actors who feel that because of the economy and downsizing in their industry, they have been forced to come up with innovative ways to promote themselves and new revenue streams outside of their profession. On a good note, there have been enough online influencers/educators to guide them along the way.
[...] un artículo de Chad Levitt en un blog de personal branding apuntaba que “la forma de hacer marca [...]