The Secret to Building Your Brand on Twitter

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As of earlier this year, Twitter has over 140 million active users and 340 million tweets are sent each day. But most small-business owners start using Twitter without any clear strategy of how to grow their company’s fan base on the platform. Even though Twitter is free, it can be a major time suck if it’s not used properly. And because the moves you make early in your business are critical to future growth, entrepreneurs can’t afford to waste any time.

The best way to build your Twitter following is through word-of-mouth marketing, which is triggered by retweets. Two major studies done over the years that have analyzed which tweets get shared and which fail to make the grade.

To read the rest of this post, visit my branding column on American Express OPEN Forum.

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Dan Schawbel is the founder of the Personal Branding Blog. Subscribe to his updates at Facebook.com/DanSchawbel.

Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

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