The secret sauce to strengthening a well-developed personal brand is your ability to inspire your audience.
A comparison can be drawn between a successful personal brand and a thriving blog, as both require you to gain a solid following and loyal audience. To be a notable personal brand or blog, it is imperative to provide sound information. One capable of enhancing the information by inspiring an audience to do better, be better, or to make a positive change in their lives will be untouchable with a prosperous future.
When it comes to the story of your personal brand, it should be relatable to those of your audience. You will find your most loyal and engaging audience when they feel connected to the message of your personal brand. When your story is about how you are going to help someone or something, you are an inspiration, and your fan base will multiply.
For these three simple reasons, you should begin to reach out to your audience on a deeper level. Inspiration has the power to accomplish the following for you and your personal brand:
1. Drive traffic.
Potential clients, customers, and consumers have an interest in you for a variety of reasons whether it is your intellect, reputation, or credibility. But, the ability to inspire these prospects is what really resonates and encourages a lasting relationship. The key here is an influential message, one likely to be shared. If you don’t believe it, check out any of the popular social sharing sites, including Pinterest and Tumblr, and you will quickly notice that inspiration travels fast! A shared message of yours will indefinitely drive people back to your site, blog, etc. for a greater following.
2. Leads them to seek more information.
When people are inspired, they long for more. If your audience is moved by your message, they are going to delve through your work and offerings to satisfy their itch. When your audience wants more, your reputation begins to solidify at a rapid pace. Not only does your reputation grow stronger, but your audience’s loyalty to you and your brand strengthens as well. The more information they seek and the more they connect with you and your message, the more fortifying the relationship is.
3. Ignites conversation.
Inspiration encourages individuals to participate in conversation. Igniting conversation has two very apparent benefits for your personal brand. Effectively engaging with your audience will quickly set you apart from your competitors. When individuals are commenting on your content online or reaching out to you to chat, they begin to connect with you on a personal level. If you are responding to their thoughtful comments, you will be viewed as a reliable and trusted source. Furthermore, word of mouth is still one of the best marketing strategies today. When your brand ignites conversation through inspiration, the word will travel fast and your personal brand will become known.
There is no better way to connect with your audience than to inspire them. Inspiration not only keeps you positive, it also genuinely helps those that come across it…. and that makes for a very attractive personal brand.
Do you aim to inspire through your personal brand? How have you successfully inspired your audience and what was the outcome?
Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for organizations with products that target job seekers and/or employers. She is also the author of Lies, Damned Lies & Internships (2011), #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.