Competition is steep in today’s business world. People are constantly bombarded with advertisements, solicitations, and other marketing messages. It pays (literally) to know how to cut through the clutter to make an impact. One of the best ways to outshine the competition and differentiate your personal and/or professional brand is through directly leveraging your clients’ brands.
Most companies focus on creating branded brochures and mailing tchotchkes with their own logos on them. However, if you want to make a lasting impression with potential clients, do the direct opposite—send them items branded with their logo and colors on them.
Three Tools for Sending Customized Gifts and Cards
- Cookie Bouquet creates customizable cookie gifts. As long as your client is not on a special diet, a cookie bouquet can be a great way to show a potential client that you value them. My personal favorite is the Team Spirit bouquet. I request my logo on the cheerleader bears’ chests and the client’s logo on the football player bears’ chests. It wows them every time!
- SendOutCards allows users to create customized cards online that they then mail on your behalf. You can even add gifts or gift cards to your order! Do you have any funny pictures with your potential client? Did he/she mention something funny recently? I not only use pictures of my clients on cards, but sometimes I reference their jokes via funny Photoshopped images.
- Touchnote is a mobile application available on iOS and Android that enables users to create customized cards from mobile phone photos. You can then mail a card or postcard directly from your phone! Did you meet a great new contact at an event? Follow up with them immediately by mailing a card with a picture of the two of you.
These are simply three of my favorites, however, the possibilities are endless. If your potential client owns a trucking company, mail a remote control truck painted with their logo. Include cookies and a copy of the contract!
Customizing gifts alone will not seal the deal. However, providing the best product/service solutions coupled with your having a strong appreciation of their brand and culture will go a long with in strengthening your own brand and client relationships.
Do you have a favorite customizable gift tool that you use in business? Leave it in the comments section.
Crystal Washington is a social media marketing strategist, speaker, co-founder of Socialtunities—a social media instruction brand that trains Gen Ys-Boomers on the strategic use of social media, and the author of The Social Media WHY: A Busy Professional’s Practical Guide to Using Social Media Including LinkedIn, Facebook, Twitter, YouTube, Pinterest, Google+ and Blogs for Business. She is hired by corporations and associations around the globe to provide keynotes, workshops, and webinars.