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  • Watch Out for Career Marketing Firms

    Someone in one of my job search networking groups asked me to evaluate a proposal he had received from a career marketing firm. He wanted my opinion because he knows I’m a career coach.

    His proposal cover letter opened with an aggressive tone heralding the fact that the firm was working with executives who were laid off prestigious organizations, members of academia, representatives of nonprofits, and an assortment of clients ranging from younger people just out of college to mature ones with occupations in every industry and covering every income range. Basically–but without saying so–the firm said it caters to everyone who has money to pay!

    The next FIVE pages outlined the firm’s services in a very attractive way for someone in transition. And we all know that when someone is, for instance, desperately hungry, anything that looks like food seems scrumptious and delicious. The firm stipulated its fee–which is, typically, 5 percent of the client’s highest achieved income (calculate how much that would be for you!). Then there were supplementary services–provided at an additional $500 for each one. In order to activate the agreement, it needed to be signed and accompanied by a deposit. If the client were not satisfied with the program within two weeks, said the agreement, the company would rework the material. At this point, though, your money is gone forever.

    The firm listed offices in various cities nationwide, so I attempted to research the company a bit further. My research led me to a résumé-writing service. Next, I Googled the company name–and searched on other search engines as well–to try to learn something about the proposal/agreement signer with the title of managing director. I would have expected that a person with such a heavy responsibility (after all, the company claims to have offices in more than half a dozen cities) would have at least a presence in cyberspace as well. But no, even LinkedIn did not reveal the signer.

    There have been in the past, and there still exist today, of course, many similar career marketing firms. I’ve learned of them either through my circle of acquaintances or because they gained their fame via the media’s reporting that they got sued and soon thereafter closed their doors. Of course, unfortunately, those who’d paid for such services were left high and dry.

    As a professional career coach, I say unequivocally that everyone in transition should get help with their job search.  Why you say?  Because finding a suitable job it is a very competitive task.  Those getting professional help leave the rest behind.  This is a no-brainer.  It’s up to the job seeker to solicit that help by asking others for their opinions and recommendations. Job search networking groups such as those listed at landingexpert.com can provide information, as can an online search for individualized coaching services via LinkedIn or Google. Typically, such individualized career coaching services are your best bets because they’re more individualized and because the typical fees are significantly less.

    avatar

    I am a Career Coach and my specialty is Interview Preparation. I’m known as “The Landing Expert.” My clients are 90% job seekers in transition and 10% those who contemplate a career change.
    CLIENTS BENEFIT FROM MY SERVICES AS FOLLOWS:
    • Most clients land, on average, within 5 months.
    • In-office clients are videotaped in an interview simulation followed by a lively discussion.
    • Clients get “straight-talk” coaching. This “tough-love” approach pinpoints their weaknesses quickly and lets them make real-time corrections (improvements) in performance.
    • Interview preparation techniques are customized for a wide range of professional backgrounds, age groups and learning styles.
    • Clients are trained to analyze an interviewer’s question then provide a focused response.
    • Clients are exposed to a variety of interview questions from across many industries.
    • Audio/Video and screen collaboration sessions can be recorded for future viewing.
    • Clients have on-demand access to “in-transition” support.
    SPECIAL ADVANTAGES FOR CLIENTS INCLUDE:
    • Interview preparation includes both verbal and non-verbal communication (i.e., body language and voice).
    • Based on 10 years of experience with 600 clients worldwide, new clients are taught how to confront and survive the most challenging interview scenarios.
    • Clients have immediate access to my network of 25,000+ Level 1 LinkedIn connections.
    • Clients and non-clients alike may download my free 90-page directory of job search/networking groups throughout NY, NJ, PA, and CT.
    • To provide the greatest possible reach, I have communication skills in five (5) different languages and offer unlimited e-mail & phone support.

    Get customized interview preparation and access to my 25,000+ Level 1 LinkedIn connections! Go to http://www.landingexpert.com/ then SERVICES and FEES for detailed information.

    Contact info:
    alex@landingexpert.com or
    ✆ 609.333.8866 EST

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