• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Will Your Resume Get You the Job You Want?

    So you’ve been laid off, or are afraid you will be, or maybe you’re just keeping your options open. You’re scouring the job boards and know you’ve got to get moving on finding another job.


    Regardless of the amount of education, experience or creative vision you think you can bring to that new job, none of it will get you in the door if your resume is never seen.   You can do everything right in terms of resume writing – great objective, short, neat, filled with action words, blah blah blah.  But if no one sees your resume, it’s not going to matter.

    You’ve got two things going against you.  One. is the danger of screen-bot limbo – the automated search and screening methods that strive to be perfect in lining up candidates and hiring managers.  The second is your “perfect” resume isn’t perfect in today’s personal branding world. Either way, you’re stuck.


    No personal branding statement

    We live in a marketing-driven world today and you need to know how to market yourself. It is a requirement today to be comfortable putting your best foot forward.  You’ve got to be able to quickly and succinctly articulate your value proposition. The ability to differentiate yourself, and make a potential employer say, “Get me this person now” is what it takes. You do this verbally, and you’ve got to include a personal branding statement in your resume.

    Make something happen

    It’s a highly competitive world out there, and with all the layoffs, it’s getting more crowded every day.  If you see a job you’re perfect for, you have to take the bull by the horns.  If you see a position you’re perfect for, but not in the industry you’re currently in, take the risk and position yourself for that job as well.  Most skills are transferable across industries. At any rate, you need to make something happen:

    • You need to get to that hiring manager yourself
    • Call everybody you can think of who may know somebody in that company, and find out who the hiring manager is
    • Use your LinkedIn, Facebook, Twitter networks and let people know what you’re looking for
    • Be your own best brand advocate

    When you find his name, don’t just send the guy an email. Get yourself introduced. Get somebody he already knows, listens to and trusts, to send him an email with your resume attached. Call him yourself. You need to get his attention – either the old fashioned way or via your social networks.

    Personal Branding is catching on, but still unique enough to help you stand out. Don’t wait.  Get out there by putting your best foot forward and get that job before someone else does!


    Beverly Macy is Managing Partner at Y&M Partners LLC in Beverly Hills. She also teaches a social media class at UCLA and is organizer of the Gravity Summit event at UCLA February 25, 2009.


    Beverly is an instructor at the UCLA Business and Management Extension Program. She is one of the few educators who has a class offered by a university on Social Media Marketing. She’s also the Co-Founder and Managing Partner of Y&M Partners and before that she spent 14 years at Xerox Corporation in a series of increasingly demanding sales and marketing management positions where she was awarded eight consecutive President’s Club honors. Macy began her career at Wang Laboratories in software development.

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    4 comments on “Will Your Resume Get You the Job You Want?
    1. avatar
      Dan Schawbel says:

      A resume is not enough anymore. You need to actively market yourself like Beverly says every single day. A resume is barely a ticket to an interview now.

    2. avatar

      Resumes are barely enough anymore. You need to have the secret formula to break the code. I spent a decade in recruitment advertising and still didn’t feel like I had an edge when it came time to my own job hunt. Here’s a bit I wrote called “Techy Took the Human out of Human Resources” : http://tinyurl.com/b8248r

    3. avatar

      In addition to those other networks you should create a network with One Cubicle. http://www.onecubicle.com. My friend in economics class told me about it and it’s a great site for entry-level job opportunities. I had an interview for a professional internship yesterday and I have a really good feeling about it. I’d suggest you don’t hesitate because many people don’t know about the site so the job postings are brand spanking new.

    4. avatar
      yinka olaito says:

      The days of dry resume are gone. It is a new day to show your personal brand value across the board. if not an individual has no chance today. great piece here beverly

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