Comments on: Your Brand Influence is NOT a Metric

By: Personal Branding in the Classroom? | Personal Branding Blog - Dan Schawbel

Personal Branding in the Classroom? | Personal Branding Blog - Dan Schawbel — Sat, 07 Feb 2009 15:55:58 +0000

[...] through your image, through your communications, through the way you work, or through the way you influence. No matter what we discuss here, we are all focusing one singular goal; helping make you more [...]

By: Jon Burg

Jon Burg — Fri, 06 Feb 2009 12:30:56 +0000

I believe authority is a measure of earned influence on the aggregate community. While on the individual level, objective authority may not always lend itself to subjective influence, I would question one’s authority status if they could not impact (influence) the broader community.

And this is where technorati becomes an incredibly weak measure of influence. A link doesn’t mean that the community is listening, it means that the community is hearing. Lots of people may have heard that guy cry Leave Brittney ALONE, and thousands of links were generated. But those links do not connote authority or trust and nor are they a measure of influence.

By: yinka olaito

yinka olaito — Fri, 06 Feb 2009 09:29:29 +0000

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By: HRM Today - Blog Archive » Your Brand Influence is NOT a Metric

HRM Today - Blog Archive » Your Brand Influence is NOT a Metric — Fri, 06 Feb 2009 05:51:57 +0000

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By: Thought Leader Versus Influencer | Connie Bensen

Thought Leader Versus Influencer | Connie Bensen — Fri, 06 Feb 2009 04:48:34 +0000

[...] was inspired to write a blog post on the topic & offers some categories to get us [...]

By: Ari Herzog

Ari Herzog — Thu, 05 Feb 2009 23:18:18 +0000

I’m concerned you may be confusing influence with authority. The reason the boardroom hushes when the CEO speaks is because the boss was hired to lead the company’s employees and loudmouths have the potential to be fired as a result of continued talking. The boss is an authority on corporate what-not; the boss may not be an influencer.

Authority is ranked by indexes such as Technorati and the AdAge Power 150 and the S&P. An influential person may be at the top or may be at the bottom, may have tens of thousands of supporters or only one. Authority can be measured; influence exists beyond measurement.

I view Dan Schawbel as an influential person on personal branding, but I don’t view him as an authority on it. Like corporate CEOs, authority figures come and go; while folks like Dan remain steadfast in their pursuit of excellence. If Dan Schawbel enters a room of marketing wizards assembled to network on branding, will everyone hush?