Just because you’re going on vacation doesn’t mean your personal brand should be.
How to build your personal brand this summer
This summer, you’ll either be on vacation, working, unemployed or some combination of those (hopefully more the first two). While you’re at it, here are some brand-building ideas:
1 ) Go mobile
Many people will head out on vacation, and they’ll take their cell phones with them. Prioritize mobile-friendly branding tactics – like social media – over others that people might leave behind at work.
2 ) Go local
Traveling abroad? Take a night off from vacationing to meet with (potential) local business contacts you might never had met in person otherwise.
3 ) Get your foot in the door
Need a summer job? Aim for the entry level jobs in your industry – even if you already have experience – as a great way to get your foot in the door and get yourself known by a potential year-round employer.
4 ) Make a great impression
Have a summer job? Be the person that everyone’s glad to have around, always in a good mood, supportive, appreciative and helpful.
5 ) Grow your network
Take advantage of beach parties, pool parties, barbecues, sports events and more to meet new people, especially people from outside your industry that can connect you with people who are in your industry.
6 ) Strengthen your network
Take advantage of beach parties, pool parties, barbecues, sports events and more to bond with people you know and would like to get to know better, perhaps discovering a way you can help them out.
7 ) Make things happen
Don’t have any beach parties, pool parties, bbq’s or sports events to enjoy and network at? Plan one yourself and make it happen. Everyone will thank you.
8 ) Focus on names
Instead of carrying around business cards everywhere non-business-oriented such as beach parties, pool parties, etc., make an effort to remember people’s full names so you can write them down later and add them on LinkedIn or Facebook.
9 ) Wear your brand
Have a personal logo? Put it on a t-shirt and wear it from time to time to get attention and questions about it.
10 ) Nurture your new relationships
Once the summer is over, stay in touch with most everyone that you met and liked and who liked you back.
11 ) Take note for the future
Finally, before you forget, start planning for next year based on what you learned this year.
Keep notes in a safe place that you can refer back to in the winter or spring (whenever it makes the most sense in your case) so that you’ll be even better prepared for growing your brand even more next summer.
12 ) Take time off
No really. Force yourself if you have to. Burning out is not fun, so recharge your batteries when it’s most fun i.e. when everyone else is.
That’s it for me. I’ll soon be heading out for my own summer fun which will also involve implementing these tips.
My next article here on The Personal Branding Blog will appear in September. Enjoy!