• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • 12 Reminders to Distinguish Your Personal and Corporate Brand

    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 

    nav-athwal1. Don’t Be Afraid to Share Who You Are 

    The temptation is always to speak about your company when marketing your personal brand, either in a presentation, written piece or face-to-face interaction. Avoid this pitfall and speak to the market you’re operating in and your predictions for the future. People and press are interested in knowing who you are personally, not just hearing one more fluff piece about your company.   – Nav AthwalRealtyShares 

    shawn-porat2. Personal Branding Is Less Formal and Communicates Your Values 

    There’s always going to be some overlap between the personal and the corporate, as you can’t help but put some of yourself into your business. But personal branding should be more focused on who you are and what motivates you. This is important because you carry your personal brand with you everywhere you go. Be authentic and reveal interesting facts about your background, interests and goals.   – Shawn PoratScorely 

    kristopher-jones3. You Should Avoid Brand Conflict 

    The key when marketing your personal and corporate brand is to mitigate brand conflict. It’s likely that your personal brand may not always represent the position of your corporate brand. For instance, with the presidential election behind us, it was completely appropriate for you to publicly support a candidate, but it may have been against corporate policy to represent your company in doing so.   – Kristopher JonesLSEO.com 

    gideon-kimbrell4. Your Personal Brand Must Survive Your Corporate Brand 

    Your personal brand needs to be able to survive your corporate brand. Founders always get too attached to their startup. Just remember: All businesses are temporary for individuals. Eventually, you will split ways with your business, and your personal brand needs to be able to survive this — even thrive.   – Gideon KimbrellInList Inc 

    corey-blake5. Use Your Personal Brand to Make Bold Statements 

    While my business makes bold statements about what we stand for, as the face of the company, I lead the charge in exploring my own authenticity with bold strokes. That means I am often polarizing. The result is that the wrong people run screaming from our business and the right people run screaming towards our business.   – Corey BlakeRound Table Companies 

    karan-chaudhry6. Talk Openly About Your Mistakes and Learnings 

    Often with corporate brand marketing, mistakes are not discussed in public. Especially public companies have to regulate corporate communication as one wrong statement can move stock price downwards. However, when you are building a personal brand, it is, in fact, great to talk about mistakes and learnings. It makes you more human, authentic and relatable to your audience.   – Karan ChaudhryComnplus 

    alexis-levine7. Keep Your Company Content Close to Your Original Mission Statement 

    We all use different tones and energy in our posts, whether it be LinkedIn, Twitter, Facebook or Instagram. It’s more important than ever to have a personal brand and present that effectively, especially if you run a company. As far as the company’s online presence, keep it as close to the original mission statement as possible.   – Alexis LevineSavvy Media 

    ross-beyeler8. Set Clear Goals 

    When it comes to marketing your corporate brand, the goals of exposure are clear: The larger the footprint, the larger potential growth. It’s important to define clear goals when it comes to your personal brand. Are you doing it for the fame, expert positioning, laying a foundation for a future business, etc.? Like anything, the clearer you are with your goals, the more likely they’ll happen.   – Ross BeyelerGrowth Spark 

    elle-kaplan9. Avoid the Oversell and Be Authentic 

    Your personal brand has the word “person” in it for a reason. If you’re just a springboard for your company’s products, it will do more harm than good in the long run. While corporate and personal interests can align, it’s vital to brand yourself as a human and be authentic instead of acting like a billboard.   – Elle KaplanLexION Capital 

    leila-lewis10. Balance Your Content 

    People expect to read posts promoting services, packages and accomplishments from a corporate brand. While it’s appropriate to share bits of that as a part of your personal brand, your personal brand should expand beyond your role in your business.   – Leila LewisBe Inspired PR 

    ismael-wrixen11. Your Personal Brand Has a Slightly Broader Focus 

    A corporate brand revolves entirely around what the company does. A personal brand is all-encompassing, as far as that individual is concerned. So, if you’re an entrepreneur, it means you have the skills and experience necessary to build companies — not just one. But you should still position yourself as someone who understands certain industries and topics if you are passionate about them.   – Ismael WrixenFE International 

    adelyn-zhou12. Look Closely at Your Connection to the Company 

    If you are the single face of the company, it becomes hard to separate your identity from that of the company. Should you take a step back from the public or change direction, you put the corporation at risk because you are the company. If you are the corporate brand, your personal life may also get scrutinized and connected to the public perception of the company.   – Adelyn ZhouTOPBOTS 

    Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs. Learn more at yec.co.

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