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  • 9/12/08: Personal Branding News and Recommendations

    Personal news

    I’d like to announce that Sunday is my 25th birthday (9/14/83). If any of you are in the Boston area let me know and I’ll give you details about where I’ll be throwing a party on Saturday night. It’s really jaw dropping to see that this year is already coming to an end.

    This weekend I’ll be wrapping up my first book “Me 2.0,” which will be going into production on Monday. The process has been very long and stressful. It’s certainly not over yet. In fact, my book program will last till the end of May if not later. Wish me luck!

    Note: If you’re interested in helping with my book campaign in any way, please let me know. I appreciate it.

    Brand Camp University

    Hajj Fleming, a fellow personal branding expert, author and speaker, will be hosting this event on September 27th in Detroit. My friend Scott Monty is one of the speakers at this event (he works for Ford in Michigan doing social media).

    They are going to be speaking about personal branding in a web 2.0 world, search engine optimization, career development and more. Basically a lot of what I talk about here on this blog. You can sign up on Hajj’s fancy website.

    Weekend reading recommendations

    Making It All Work

    David Allen has developed another book as a follow up to his NY Times bestselling book “Getting Things Done.” This book will make life and work a game you can win. David Allen shows us how to excel in dealing with our daily commitments, the unexpected, and the information overload that threatens to drown us. Making It All Work provides an instantly usable, success-building tool kit for staying ahead of the game. This book addresses how to figure out where you are in life and what you need; how to be your own consultant and a CEO of your life; moving from hope to trust in decision-making; when not to set goals and much more.

    The 29% Solution

    Ivan Misner just came out with a brand new book that his #1 on Amazon, called the 29% Solution. Ivan is the Founder & Chairman of BNI, the world’s largest business networking organization. He has written 10 books, including the NY Times Bestseller Master of Sales. This book will help you develop your networking skills, increase your connections, and become part of the 29% of people who are seperated from the rest of the world by just six degrees. Ivan, and I, believe that your income is directly related to your ability to network your business for growth.

    Creating Magic

    Lee Cockerell, a former Executive Vice President of Operations for the Walt Disney World Resort, just released a new book called “Creating Magic.” He led a team of 40,000 cast members and was responsible for 20 resort hotels, 4 theme parks,2 water parks and a shopping and entertainment village. In his book, he talks about how outstanding leadership can create career magic. A leader can inspire employees, delight customers and achieve business results. Lee is big into social media, with his own Twitter account, blog and a website developed to Gen-Y called “Creating Gen-Y Magic.” Greg Rollett, is his Gen-Y blogger advocate.

    Always Be Testing

    Bryan Eisenberg, a NY Times bestselling author and co-founder of FutureNow, Inc. just released his latest book to help you get more leads, sales and profit from your existing website. This is an expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. It will help you develop a testing framework to meet your goals and objectives, optimize landing pages, and you can even save $25 on Google AdWords with the included coupon inside the book. Not bad huh? Bryan also publishes one of the top marketing blogs, GrokDotCom if you want to check it out.

    Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

    Posted in Book Reviews, news, Personal Branding
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