Marketing is a must for brands and businesses who want to be noticed in the online world and generate more sales and leads. But equally important is building relationships, otherwise known as ‘community.’
There are key differences between each, but both marketing and community come together to serve a greater purpose that is about building the right relationships for greater opportunities. Here are several key takeaways on how each can work for your brand:
1. Have a strong focus. A well-laid out plan of action is the first place to begin with to attract new leads, and community should be a place for a great customer experience. This is the area where relationship building becomes a vital component to your strategy while keeping the needs of your target market in check. Stay active and pay attention to the needs of your customers and audience, and always be ready for change.
2. It’s all about partnership. Marketing by itself is not effective. But combining a partnership for the benefit of your customers is what makes your brand or business stand out. You will want to draw directly from your mission statement and stay consistent with your followers.
3. Encourage others to spread the word – The best part of building a community along with marketing is the development of brand ambassadors. This can be through feedback, asking questions of your community, and creating trust.
When your brand understands the difference between marketing and community it is much easier to focus on the right strategy for marketing. Keep your customer satisfaction as a priority, and always be ready to adjust when necessary.