Your online brand is often someone’s first stop to learn more about the “real you.” Applying for a job opening? The hiring manager will likely Google you. Trying to bring on a new client? I’m sure they searched the Web, looking for positive or negative results about you and your company.
So, as much as establishing a personal brand is important, discovering how you may be coming off online is equally as important. Here are some tools to discover, monitor, and control your online brand:
MyWebCareer is free online service that evaluates your social and business networking profiles, your search engine footprint, and your overall network to generate a personalized career score. Your career score provides insight into how colleagues and employers perceive and evaluate your professional competencies and achievements. Your career score is refreshed each month, and you are notified of any changes and actions you should take.
What does this mean for your brand? MyWebCareer gives you the ability to discover what’s out there about you now and provides comprehensive analysis of those results. Each month you can go back and see how your scores have been affected by the previous month’s activities.
Vizibility allows you to create your own SearchMe button or link to direct people to the correct search results instantly. You choose which results pertain to you by completing a PreSearch and adding or removing keywords from your search. You can add your button or link to your social networking profiles and e-mail signature. You’re notified when your search results change and when you are searched on Google.
What does this mean for your brand? You now have the ability to control your search results! Incorporating a unique URL into your profiles and e-mail signature allows you to direct individuals to the most relevant links instantly.
Social Mention says they are “like Google alerts but for social media.” You can receive daily e-mails with mentions of your name from across the Web. You can also search directly on the site. Other metrics are included in your search results, such as strength (likelihood your brand is being discussed on social media), sentiment (ratio of mentions, positive to negative), passion (likelihood that individuals talking about your brand will do so repeatedly), reach, average mentions, last mention and unique authors.
What does this mean for your brand? You can search across platforms and determine your strength and reach across social sites. You can also flag anything potentially negative.
What else would you add to this list?
Heather R. Huhman is a career expert and founder & president of Come Recommended, a career and workplace education and consulting firm specializing in young professionals. She is also the author of #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), national entry-level careers columnist for Examiner.com and blogs about career advice at HeatherHuhman.com.