Move over Google – the future of searching is no longer just about you! Check out these 3 new search engines below, then consider how to manage your personal brand on them in the comments section.
OneRiot looks at what’s happening on Twitter and Digg in realtime results. They write, “Increasingly, the web’s most interesting content is what our friends and other people are talking about, sharing and looking at right now. However, when people search for that content, traditional search engines struggle to surface these fresh, socially-relevant results. That’s the hole – and it’s a big one – that OneRiot is filling.”
Wolfram’s Alpha version allows users to compute their search engine results, rather than find links that will give them the information. In seconds, you can use Wolfram to find the phase of the moon from the day you were born. They write, “Wolfram|Alpha’s long-term goal is to make all systematic knowledge immediately computable and accessible to everyone. We aim to collect and curate all objective data; implement every known model, method, and algorithm; and make it possible to compute whatever can be computed about anything.”
Twine is, amazingly, completely unrelated to Twitter. But it capitalizes on the foundations of social media in that you can join groups based on what you’re searching for, and “connect” with people who are searching for the same things. It actually looks like the search engine version of StumbleUpon to me. They write, “The more you use Twine, the smarter it gets. Fill out your profile to discover new info and interests through Twine’s personalized recommendations.” At the least, fill out your profile to reserve your name!
Currently, none of these three search engines have much to say when I search on my name. But take a look into your crystal ball – how will these engines change the way we manage our personal brands in the future?
Monica O’Brien is a Marketing Consultant specializing in marketing strategy and consumer insights at the juncture of new media and traditional marketing. You can also follow her on Twitter (@monicaobrien).