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  • 8/1/08: Personal Branding News and Recommendations

    It’s been quite a challenging week for me after getting a bad cold these past few days, but as they say “the show must go on.” Passion is a crazy thing, but it certainly allows me to keep going with all that I manage on a reoccurring basis. I have a lot of exciting announcements and recommendations today for you, before you indulge in weekend festivities.

    Personal Branding Magazine Goes Print?

    That is actually a true statement to some degree. I was originally going to plan this news for the November issue but got excited and executed appropriately. First, to clarify, if you do the paid subscription, you will not receive hard copies (a print magazine). We simply aren’t there yet, but I do understand that people consume information differently and would like more options for receiving the magazine.

    So, today you are given the option to purchase individual issues and receive them in the mail using a new service called MagCloud (Hat tip to Vikram Rajan, a fellow personal brand’er). For $7.80 (includes shipping), the entire issue will be printed and sent to your residence. I don’t view this as expensive because, unless you purchase in bulk, it does cost a lot to print and ship it to you. Magazines like Forbes are able to mass distribute, thus lower the cost per issue. We don’t have that privilege yet. Go ahead and try it. Let me know what you think! Note, free samples are still available.

    Need help starting a blog?

    There are two people on the web that I envy for their blog building skills. They are both far more technical and savvy with WordPress than I am. At some point in my career, I’ll be going to these experts for help. Aside from these two, Vignet.com builds extremely high quality blogs and websites (such as Seth Godin’s Squidoo). Note that these solutions cost money, but the ROI is priceless!

    • Cody McKibben is a Gen-Y blogger, consultant and freelance writer. His goal is to help you build a better blog and trust me, his work is impressive. The best way to demonstrate expertise or knowledge in the blog world is to build your own blog in style. See if you’re a web designer/developer than your own website must be remarkable because it sells your entire business (his or her website is a representation of what I’ll be receiving). Cody’s Thrilling Heroics blog is excellent and he deserves way more subscribers than he has. Cody also started a consulting blog business and has a blog for it. Be sure to check it out.
    • Nate Whitehill is someone I admire. As with Cody, he does professional blogs for personal and corporate brands. His portfolio is strong, including his work on ShoeMoney’s and John Chow’s. For anyone who haven’t heard of these two internet mogul’s, they are extremely knowledgeable in SEO, blogging and internet marketing. Nate blogs himself and his business is called Unique Blogdesigns.

    Personal branding articles

    What to Wear to Work

    Michael Mattis, a Social Media Manager at BNET just directed me to this feature article. It offers usable advice for dressing for success in today’s topsy-turvy, business casual world – a world that seems to be without rules yet has a set of has unwritten rules all its own. Under this topic, BNET offers four pieces of great content, including a best practices for entry-level dress podcast, 10 ways to upgrade your look (the appearance element of personal branding), five rules for style in a casual work environment, and how to order a custom made suit.

    Web 2.0’s Impact on Your Job Search

    Mark Cummuta blogs about career development for CIO Magazine. His recent post, “Web 2.0’s Impact on Your Job Search – Name Recognition? Or a Transition?” is quite interesting. “Web 2.0 is changing how we perceive each other. These tools give us opportunities to share and learn from each other. But as we all know, they also give us opportunity to see others’ basest traits. There is risk in opening ourselves to anyone, and the risks in Web 2.0 interactions expand those “someones”. Risk of identity theft, false representation, fraud, “flaming”, or even simple misunderstanding.” It’s important for us all to view other perspectives on the topic of personal branding, web 2.0 and career development.

    Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

    Posted in Career Development, magazine, news, People, Personal Branding, Social Media, Success Strategies
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