Lessons in Personal Branding Success from Jay Conrad Levinson
The personal sadness so many felt last week, after learning that Jay Conrad Levinson had died, emphasize that an individual’s personal brand extends far beyond their accomplishments.
Few authors and advertising/marketing professionals have achieved as much brand-building success as Jay Conrad Levinson.
Before creating his own Guerrilla Marketing brand of best-selling marketing books and educational …
Mourinho and 5 Lessons in Personal Branding
Reviled by some yet idolized by others, controversial Real Madrid head coach Jose Mourinho does not leave anyone indifferent. If never a sports figure generated such media frenzy, this is undoubtedly due to the Portuguese success – despite some of his objectionable actions – in building a solid personal brand that has not only withstood …
Lessons in Personal Branding from Chelsea Handler
If you’re starting out building your personal brand and career, there are lots of lessons in personal branding you can pick up from the E! Network’s Chelsea Handler.
Whether you agree or disagree with the specifics of her more than slightly edgy brand–I think of Chelsea Handler as a younger, raunchier, glitzier Joan Rivers–she’s been …
Lessons in Personal Branding from Jamie Oliver
Jamie Oliver is more than a bestselling author and television celebrity chef; his website offers numerous strategy and execution lessons for those seeking personal branding success.
The page title on Jamie Oliver’s website says it all: The official site for Jamie Oliver recipes, books & products, products, recipes, and the Food Revolution.
A casual exploration …
Lessons in Personal Branding from Jeopardy!, IBM, & Watson
On Jeopardy! last week, Ken Jennings and Brad Rutter, the two all-time top money earners squared off in a one million dollar championship against Watson, a new IBM computer designed to respond to spoken questions.
IBM was looking for a dramatic way to enhance their brand–already riding high after defeating the world’s greatest chess players …
More Lessons in Personal Branding from NPR’s Car Talk
In my original analysis of National Public Radio’s Car Talk, I discussed 4 of the 7 essentials of strong and enduring brands described in Patrick Hanlon’s Primal Branding.
For over 25 years, Car Talk – as anyone who drives anywhere within FM radio reception of a public radio station on a Saturday or Sunday knows …
Lessons in Personal Branding from NPR’s Car Talk
Tom and Ray Magliozzi’s Car Talk is one of the most successful personal brands on NPR, National Public Radio. The enduring strength of the Car Talk brand can be measured by:
Numbers. Over 4.4 million listeners tune-in each week, listening on 588 radio stations around the world. Fund raising. Car Talk is consistently one of…Personal Branding Lessons From Sgt. Bergdahl
Five years in captivity changes you. Whether Bergdahl walked away from his duty in Afghanistan into the arms of the Taliban or not, he was unable to return until his release was negotiated. He is now being held at a medical facility and won’t be reunited with his family for weeks.
It takes a lot …
Personal Branding Lessons from “The Boss” Bruce Springsteen
In returning from vacation this week it makes sense to share an experience offering lessons on personal branding that will keep people coming back.
Half of vacation was dedicated to a week traveling across Ireland attending three rock ‘n roll concerts by Bruce Springsteen & the E Street Band.
These shows were the 76th, 77th …
Personal Branding Lessons from the Presidential Debates
Although we’re led to believe the presidential debates are simply a forum for candidates to express their beliefs and policy ideas, much of what you hear from the candidates is pre-planned and rehearsed. In short, a lot of what you see can be chalked up to branding.
When it comes to personal branding, both verbal …