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  • A Cowboy’s Personal Branding

    In business (and in Washington D.C.), too often a courageous-think-and-act-outside-of-the-box individual is pejoratively labeled a cowboy. As if being a cowboy is a bad thing! Whoa! That’s exactly what I want on my team.

    Why? Because I know cowboys — real cowboys. They are about inspiration not regulation. They don’t worry about rules but rather principles, values, and character.

    Cowards are not tolerated among them. Courage isn’t about bull-riding, it’s about speaking up and saying what needs to be said when others are afraid to; taking action when others won’t.

    They “cowboy-up” when things get tough, and they don’t quit on you. They keep their promises and don’t dodge and spin or whine. With a happy soul and maybe a grin, they speak directly and purposefully — and they mean what little they say. They don’t much go for windbags.

    James Owen wrote the book “Cowboy Ethics” (Stoecklein Publishing). It’s what he, a Wall Streeter, felt his peers could learn from the Code of the West: “The West is a place where the fence is always tight but the gate is always open to friends and neighbors. It is a place where a man can make tough decisions without looking over his shoulder or worrying what someone else will think. A cowboy gets his strength from knowing what is right and what is wrong and being true to his beliefs. That is the essence of the Code of the West and the true cowboy way.”

    And then there’s the line from “The Shootist”, John Wayne’s last film, “I won’t be wronged, I won’t be insulted, and I won’t be laid a hand on. I don’t do these things to other people and I require the same from them.”

    That’s why I like cowboys (and married one).

    D.A. (Debra) Benton has been helping great individuals and organizations get even better for over 20 years. Just as exceptional athletes rely on excellent coaching to hone their skills, Debra's clients rely on her advice to advance their careers. She focuses on what is truly important to convert what you and your organization want to be from a vision into a reality. TopCEOCoaches.com ranks her in the World's Top 10 CEO Coaches noting she is the top female. And as conference keynote speaker she is routinely rated in the top 2%. Her client list reads like a “Who's Who” of executives in companies ranging from Microsoft, McDonald's, Kraft, American Express, Merrill Lynch, United Airlines, and PricewaterhouseCoopers to the Washington Beltway and U.S.Border Patrol. *She is the author of ten award-winning and best-selling business books including The Virtual Executive and CEO Material. She has written for the Harvard Business Review, Wall Street Journal, Bloomberg Businessweek, and Fast Company. She has been featured in USA Today, Fortune, The New York Times, and Time; she has appeared on Today Show, Good Morning America, CNN, and CBS with Diane Sawyer. To learn more Debra advising leaders, coaching, facilitating a workshop, or speaking: www.debrabenton.com

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