Stand Out on Social Media – Visual Marketing Strategies
How your personal brand’s image is seen by others is important to your growth and sales. A mix of appealing images and video will not only increase engagement in your social media marketing, but will also establish credibility as your community shares your content.
The need for a brand to present unique and valuable visual …
Mastering the LinkedIn Unvite
There are times when you realize you need to pull back.
I’m talking about LinkedIn invites.
And, there is nothing wrong with this.
Why Unvites are OK and When to Use Them (video)
Reality Check
Have you ever sent out a bunch of LinkedIn invitations? Who hasn’t?
Maybe you just joined a new company or…
Personal Brands: Soft Skills Make a Hard Difference
In order to achieve full balance, there must be equal parts yin as there is yang. In business, these two opposing yet equal forces are known as soft and hard skills. Where one covers tendencies that cannot truly be quantified, the other is able to be measured precisely. Yet in today’s world of startups and …
How to Improve Your Interviewing Skills
An interview is a business transaction wherein the objective of the hiring manager (the person who has the authority to hire) is to make a selection among job candidates called in for interviews. A candidate has two challenges: first, to convince the hiring manager that he is the ideal candidate for the position, and second, …
10 Ways to Secure More Sales
10 Ways to Secure More Sales
Entrepreneurs who are unfamiliar with sales struggle with remaining in business. And some professional salespeople who solely focus on the sale itself, to meet their numbers, also face a difficult road ahead.
Sales are based upon the client seeing you as believable and they trust that you will deliver …
6 Ways Hobbies Can Advance Your Career
Regardless of whether your day job is your dream career, you need something outside of work that you enjoy spending time on. Hobbies can provide you with new challenges, new friends and acquaintances, and even provide an outlet for stress reduction.
Whether you knit, play basketball, write short stories, or perform on aerial silks, your …
Skills that Great Employees Have
Your academic or hard skills may be perfect on paper but if you don’t possess the below soft skills, there is a big chance that you won’t get hired by your dream company. Hard skills can always be taught but soft skills are mostly related to personality and trying to change someone’s personality is very …
Objectively Evaluate Your Job Offers, Not Emotionally
Before you start getting job offers start a list of all the factors about a job that are important to you. List them down the left side of the page. Things like:
-title
-money
-commute
-potential for advancement
-number of people to manage
-budget size
-flexibility of schedule
-outside learning opportunities
-dress code
-culture
-global …
3 Reasons Entrepreneurs Fail as Managers
Let’s face it, most entrepreneurs are inept managers. For the majority of small business owners (especially those who have spent little to no time in a formal corporate environment), management is a paramount challenge that prevents them from achieving company growth.
In many instances, consistently poor employee management leads to the eventual demise of the …
Improve Your Personal Brand’s Connections on Social Media
The goal of marketing online is for your personal brand to be seen as a valuable and trusted resource. What you may not realize is there are a lot of spam or fake accounts you may be connected with on social media. In order to be effective and encourage the right people to spread the …