• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • 6 Steps to Personal Branding for Managers

    When you think of businesspeople who have built memorable personal brands, CEOs like Elon Musk and Oprah Winfrey come to mind. However, CEOs aren’t the only ones who can benefit from personal branding. Any manager can boost their career through effective personal branding.

    If you haven’t already successfully built your own personal brand, consider trying the following strategies:

    1. Clarify Your Professional Aspirations

    What is it that you have to offer your audience? What is it that you aren’t doing but want to be doing? Your personal brand could reflect what it is that you do, but you might also want to steer it in the direction of what you want to do. So, for example, if you’re aiming to be the CEO of your company within a few years, make an attempt to build your personal brand in a way that appears worthy of the C-suite.

    2. Define the Image You Want to Convey

    Ideally, you’ll want your personal brand to convey a strong image that your audience will respond to on an emotional level. Do you want to be perceived as smart? Creative? Playful and fun-loving? Tough? Wise? Empathetic? You’d use a different approach to convey each one of these characteristics in your brand messaging.

    Your academic credentials might be relevant to the brand image you are trying to convey. If they are, by all means, flaunt them. For example, let’s say you want to project the brand image of a polished and experienced business leader. If you earned a Master of Management degree, that academic credential could help you to reinforce the image you’re trying to convey, and it would be advantageous to include the credential in your profiles.

    Remember, you cannot be all things to all people. Be authentic in the choices you make regarding the brand image you want to convey and the information you choose to emphasize in your communications.

    3. Pick Your Platform(s)

    Considering the vast number of social media and other platforms available, you can’t be everywhere. You have to pick and choose which one(s) you want to focus on using. Ideally, you’ll want to choose a platform that matches your brand image.

    For example, if you’re a manager at a cosmetics company, one of the visual platforms like Instagram or Youtube would most likely be a good choice for creating brand-relevant content. If you’re a manager at a tech startup, LinkedIn or Twitter might be a better choice. It’s also a matter of which media and platforms you personally feel comfortable using. You could use virtually any social media platform for personal branding.

    4. Conduct an Audit of Your Current Profiles

    If you’ve already been using social media for awhile, you’ll want to take a good look at the content you’ve already posted to ensure it does an outstanding job of conveying the image you’re trying to project. If any particular post or picture doesn’t match with your desired brand image, replace it with something better, or simply delete it.

    5. Be Consistent

    As you post new content on your website(s), blog(s) and social media platforms, continually review your messaging to ensure that you’re staying on target with the image you’re trying to convey. If you’ve decided you want to be perceived as a strong leader, don’t ever allow wishy-washy language to creep into your communications; always choose clear, strong language that reinforces your sought-after brand image. Likewise, if you want to be perceived as caring, avoid making any statements that could be perceived as heartless or thoughtless.

    6. Keep Your Sites Updated

    It’s worthwhile to create a posting schedule and stick to it. Daily, twice a week, weekly, bi-weekly or monthly posts could all be viable goals to work towards. If you’re truly committed to the idea of building your personal brand, it’s not ideal to let it go more than a month between updates.

    Those are the steps that managers can take to create a solid brand image for themselves. If you’re interested in maximizing your career potential, it’s worth making the effort to take the above suggestions for building and promoting your personal brand.

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    Posted in Personal Branding

    7 Tips if You Want to Launch a Startup as a Student

    If you want to wait until you graduate to launch a startup, there’s a chance someone will enter the market with your idea.

    Most startups are initiated by those who have full-time jobs. If you are looking for inspiration, there are plenty of examples around us of students who launched successful startups. 

    Let us take a look at a few of the steps that can be accomplished in a few months, even when you only  invest part-time in your startup. 

    Validate the Concept 

    What makes a startup special is the unique insights put towards solving a problem. Much of the time, the founder is an “audience of one” and sometimes tends to overestimate the scope of their market. 

    For instance, when Essay Help emerged, the market was not saturated with similar options. Eventually, the startup was a success. But now, the market situation is no longer the same. 

    In other words, founders might assume that their problem matters to enough people at the time to form a substantial market. This is one mistake you want to avoid early on. You need to test your idea before moving forward. At the very least, you need to ask as many potential buyers as possible about their needs and expectations. The goal is to uncover the urgency to create a better solution. 

    Go for a Second Scan 

    The problem with new ideas is that the excitement of your potential customers might fade away quickly. They might be thrilled when they first hear about the concept but not so much later on. Since building your product will take time and financing, you can sketch your idea and run the product designs by the audience. 

    This simple approach can help you eliminate any problems or bias in the feedback. The feedback will also help you identify the scope. 

    Build the Right Team 

    Your hiring choices could be the most expensive decisions you make as you launch a startup. Contrary to what one might think, the right partner is not always the one who will nod along to everything you say. You need someone who will challenge your assumptions, clear your plan, and develop ways to execute it. 

    If your fellow founders are also students, evaluate everyone’s priorities. Are they willing to commit to the business just as much as in academics? Can they allocate enough time to the startup? These questions need to be answered before bringing other people on board. 

    Find Objective Advisors 

    Students might find it tricky to navigate the business world with no previous experience. Being a startup founder can be challenging as you cannot share your idea with everyone. On top of that, you might also have a significant knowledge gap. You need informed support, not only from friends and family, but from experts. 

    As a student you might have more access to resources than you know. Your professors and your school’s alumni might be able to help you or lead you in the right direction. But make sure that you select an advisor who can gel with you, understand your project, and help you clear expectations. 

    Finding the Right Investors 

    Now there is no shortage of ways or platforms to find investors. The trick is finding one who is willing to take a chance with you. Your success in this regard will rely on the homework you do. You have to first find out which investors and sectors are investing in projects like yours. 

    It will also require you to perfect your pitch. While investors are certainly interested in profitability, that is not their only concern. While you might be well-versed in the technical vision, you also need to have an idea of the project’s long-term potential. 

    You need to show research on figures of consumers, markets, and other relevant statistics. Consider hiring a designer or use the assistance of freelancers. Your journey and ambition matter equally to investors. 

    Time Management Around Your Studies 

    Perhaps the most crucial concern for students is how to manage academics while trying to launch a startup. In the initial stages, you are mostly a small group of people, if not a one-person army. It would be challenging to schedule meetings and find the time when you have assignments pressing on you as well. 

    Academic platforms such as essay writing services will be able to help you take a big load off your shoulders. However, you also need to manage time for business too. Look at it this way: quality always trumps quantity. 

    It doesn’t matter that you spend two hours on a plan if you are working effectively only for 30 minutes. Focus on the things that matter at first, such as customers and marketing. Whenever needed, do not hesitate to employ automation tools to your advantage. 

    The Bottom Line: Face the Challenges 

    Even when you have penned the plans to the tee, things could always take a wrong turn. Launching a startup always comes with challenges, whether you are a student or not. It can help you pave the way for the future, but you should also be mentally prepared to face the hurdles that come along the way. 

    It may be confusing at times and you may find yourself in chaos more often than you want. You may feel that you are unable to balance your studies and your startup. 

    It may be tougher than you thought to get funds. More often than not, you might consider giving up. The feeling of helplessness and dissatisfaction could be a prime demotivating factor. 

    Always keep in mind that these issues will occur regardless of when you choose to launch a startup. Being a student is only one aspect and one that you can indeed handle. That is precisely why you also need the grit to be successful as a startup founder along with knowledge and research. Above all, you need to step up and act on your decisions.

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    Posted in Career Development

    Unraveling the Email Design Trends We Foresee in 2021

    Email design continues to evolve. Email has transformed from simply serving to communicate a message to also being aesthetically pleasing.

    Sooner or later, email creators will experiment with combining different design elements. Additionally, they will experiment with new effects that will take email design to a whole different level.  

    With that said, let’s unveil the exciting email design trends that are in store for 2021. 

    1. Monochrome designs

    A form of minimalism, monochromatic designs convey messages with simplicity in design. Contrary to what you might be thinking, the email doesn’t have to be a black and white design. You can have an all pink or all blue monochromatic design. 

    2. 3D images

    While it hasn’t been widely used, the use of 3D images in email design isn’t a new idea. However, that will change. 3D images add dimension to emails and make them more visually attractive for the recipient.

    Take a look at this 3D image example to get some inspiration for your next email

    3. Phantasmagoric collages

    The term phantasmagoric collage refers to a collage that includes pieces from different images placed on a single image. Communicating an imaginative feel to the email will pique the subscriber’s interest and get them to take action. 

    In the second fold of this email by FILMSUPPLY, they have added a phantasmagoric  collage that will add a sense of surreality. 

    4. Muted color palettes (or pastels)

    A few years ago, bright colors were used in email designs to draw the subscriber’s attention. However, marketers are turning to color palettes that are desaturated with white, black or other complementary colors. 

    If you own a health and wellness business, use muted colors because they reflect purity. 

    Take a look at this color plate to get more idea about the shades:

    5. Illustrated animations

    Altogether, you will get a new design element when you combine GIFs and illustrations. You can call this element Illustrated animations. These designs will impress readers and encourage them to click on the CTA or make the purchase. 

    Look at this example to get an understanding of what illustrated animations look like. 

     

    Would you like to learn more about these exciting trends? Would you like to see some more email examples to spruce up your email campaigns in 2021?

    Just head to the visually rich and resourceful infographic created by Email Uplers: 11 Email Design Trends That Will Reign Supreme In 2021

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    Posted in eBrand, Media Branding

    5 Steps to Become a Digital Marketing Freelancer

    Launching a new career can be daunting. However, if you’re good with people and words, digital marketing freelancing may be a good option. Small businesses need a tech-savvy marketer who can handle advertising and communication while they focus on their core mission.

    Digital marketing includes any advertising that happens online. This includes making social media posts, email blasts, and maintaining websites. If you love marketing and are computer-savvy, follow these five steps to become a digital marketing freelancer. 

    1. Get Certified

    Even if you already have a degree in communications or marketing, it’s important to show clients that your training is up-to-date and well-rounded. Certifications through a college or other provider are a great way to do this.

    Make sure you get meaningful certifications that are backed by reputable organizations. An accredited college or well-known marketing organization may offer certifications in relevant topics and skills.

    It’s good to learn new things, but sometimes it’s better to reinforce existing skills. For example, modern website design is so complex that a low-level certification might not get you very far in your work. Focus first on everyday skills like copywriting and social media, then branch out into more expert areas if you have the time and interest.

    2. Set up a Profile

    Your image and brand is critical to your success as a marketer. If you can’t market yourself, then a business won’t trust you to market them.

    A basic LinkedIn profile goes a long way, but ensure that you maintain up-to-date profiles on other websites and platforms as well and make sure they look just as good. To protect your privacy on public websites, consider posting a partial version of your resume and only sending the full copy to prospective clients.

    You’ll need to include a friendly and eye-catching biography as well. Although you should keep it professional overall, you can also include fun details about your family and pets. Use your biography to illustrate that you’re both knowledgeable and easy to work with.

    3. Network and Connect

    Reaching out to clients cold is intimidating, but it allows you to connect with local small businesses that may not realize that they need a marketing freelancer.

    Even if your client list is full, continue connecting with local businesses or companies in an industry you specialize in. Follow them on social media and share their content when it applies to your audience. They may recommend you to a friend or colleague if they are impressed with your work.

    4. Pitch Clients

    Clients are often aware of their general need for services, but don’t know exactly what they should look like. Propose a plan to your clients about what types of content or what kind of angle their new marketing services should have.

    This may require extensive research on your part, especially if the client has done little research on their current and target demographics. Although you should be prepared to do a few hours of this research for free for brand new clients, save the rest until you have a formal contract with them.

    5. Set Up a Contract

    Although many freelancers bill hourly, this method can be a hassle and make your monthly income hard to estimate. The best way to become a part- or full-time freelancer is to look for clients who will pay you for the same minimum number of hours every month, even if the type of work they need you for fluctuates. If you go over that amount, invoice them the difference.

    Many small businesses with established social media and advertising campaigns need around the same amount of work each month to manage and update their marketing. It’s common for businesses to agree to a 10-20 hour a month retainer and then pay hourly if they have an extra project.

    Regardless, you need a contract that clearly details your payment rate, overall availability, and what you will and won’t charge extra for. Make sure your client understands if you charge for research and other related tasks, not just deliverables. 

    Although you can charge on a per-project basis, projects can quickly spiral out of control because of repeated requests for alterations from clients. Try to avoid this approach unless you have a solid relationship with the client or it’s a simple and clearly defined project.

    Getting All the Benefits of Freelancing

    People are drawn to marketing freelancing because the work is varied and usually flexible. Whether you’re experienced in marketing or a relative novice, the starting point is the same. Make sure clients are aware of your skill set and expand your repertoire if needed. From there, you can steer your new career to any specializations and niches you find yourself drawn to.

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    Posted in Career Development

    5 Steps to Become a Digital Marketing Freelancer

    Launching a new career can be daunting, but if you’re good with people and words, digital marketing freelancing may be an excellent option for you. Small businesses need a tech-savvy marketer who can handle advertising and communication while they focus on their core mission.

    Digital marketing includes any advertising that happens online. This includes making social media posts, email blasts, and maintaining websites. If you love marketing and are computer-savvy, follow these five steps to become a digital marketing freelancer. 

    1. Get Certified

    Even if you have a degree in communications or marketing, it’s important to show clients that your training is versatile. Certifications through a college or other provider are a great way to do this.

    Make sure you get meaningful certifications that are backed by reputable organizations. An accredited college or well-known marketing organization may offer certifications in relevant topics and skills.

    It’s good to learn new things, but sometimes it’s better to reinforce existing skills. For example, modern website design is so complex that a low-level certification might not get you very far in your work. Focus first on everyday skills like copywriting and social media, then branch out into more expert areas if you have the time and interest.

    2. Set up a Profile

    Your image and brand is critical to your success as a marketer. If you can’t market yourself, then a business won’t trust you to market them.

    A basic LinkedIn profile goes a long way, but ensure that you maintain up-to-date profiles on other websites and platforms as well. Additionally, make sure they look just as good. To protect your privacy on public sites, consider posting a partial resume and only sending the full copy to prospective clients.

    You’ll need to include a friendly and eye-catching biography as well. Although you should keep it professional overall, you can also include fun details about your family and pets. Use your biography to illustrate that you’re both knowledgeable and easy to work with.

    3. Network and Connect

    Reaching out to clients cold is intimidating, but it allows you to connect with local small businesses that may not realize that they need a marketing freelancer.

    Even if your client list is full, continue connecting with local businesses or companies in an industry you specialize in. Follow them on social media and share their content when it applies to your audience. They may recommend you to a friend or colleague if they are impressed with your work.

    4. Pitch Clients

    Clients are often aware of their general need for services, but don’t know exactly what they should look like. Propose a plan to your clients about what types of content or what kind of angle their new marketing services should have.

    This may require extensive research on your part, especially if the client has done little research on their current and target demographics. Although you should be prepared to do a few hours of this research for free for brand new clients, save the rest until you have a formal contract with them.

    5. Set Up a Contract

    Although many freelancers bill hourly, this method can be a hassle and make your monthly income hard to estimate. The best way to become a part- or full-time freelancer is to look for clients who will pay you for the same minimum number of hours each month, even if the work they need you for fluctuates. If you go over that amount, invoice them the difference.

    Many small businesses with established social media and advertising campaigns need around the same amount of work each month to manage and update their marketing. It’s common for businesses to agree to a 10-20 hour a month retainer and then pay hourly if they have an extra project.

    Regardless, you need a contract that clearly details your payment rate, overall availability, and what you will and won’t charge extra for. Make sure your client understands if you charge for research and other related tasks, not just deliverables. 

    Although you can charge on a per-project basis, projects can quickly spiral out of control. This is largely because of repeated requests for alterations from clients. Try to avoid this approach unless you have a solid relationship with the client or it’s a simple and clearly defined project.

    Getting All the Benefits of Freelancing

    People are drawn to marketing freelancing because the work is varied and usually flexible. Whether you’re experienced in marketing or a relative novice, the starting point is the same. Make sure clients are aware of your skill set and expand your repertoire if needed. From there, you can steer your new career to any specializations and niches you find yourself drawn to.

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    Posted in Personal Branding

    5 Point Checklist to Evaluate for You’re Startup to Succeed

    The never-ending road of entrepreneurship is about a constant flow of ideas, rethinking existing methods, and putting them into practice to see a business thrive. If you’ve been on this path for years, you know exactly what it entails. Being an entrepreneur, you’ve already realized that just a few of your many startup ideas are worth a shot. 

    One of the most challenging parts of being ready to start your startup is knowing which idea will hit the jackpot. When you have a hunch about one, you can’t just dive into things recklessly. You need to do it the smart way. Here’s a checklist to help you evaluate a promising idea to know if it’s worth putting time and effort into it. 

    1. Get to know your startup competition

    First, check out who would be your competitors. They will show you if your idea is worth pursuing. Plus, they will serve as a benchmark for analyzing the market to see if it can handle another business. Knowing your competitors also reveals many essential aspects of your businesses’ strengths, weaknesses, opportunities, and threats.

    However, if the location or area you’re analyzing doesn’t reveal any competition, you can still learn a lot from a seemingly non-existent answer. In that case, maybe nobody has tried to implement a similar idea, or it’s a project that’s not worth pursuing. 

    If you want to make sure your business will thrive, you can give customer interviews a try. They will reveal if your service or product is needed or would improve your client’s lives. 

    2. How useful is your startup product or service?

    Ask yourself a couple questions to make sure your business will solve a problem or pain point: Will my idea solve my client’s problems? Will people request my services or buy my products? 

    After answering these questions, look at whether your target audience spends money and time on alternative services and products. If you see that you can improve the alternative solutions you’ve come across, you’re in an excellent position to see your business succeed. 

    3. Think of your competitive startup advantage

    You need to know if your product or service is something people will abandon their existing solutions for. Even if you feel like you have something that is a must-have for potential clients, it doesn’t necessarily equal success, especially if you’re facing a competitive market. 

    You need to deliver better benefits in the form of your product or service, than your competitors. This will catch people’s attention and make them want to choose what you offer. And you don’t always need to have better features. Sometimes, it’s enough if you target the right people, picking a segment of the market and an underserved target audience, making sure you fulfill their needs. 

    4. Location, location, location

    One thing that’s common in real estate and entrepreneurship is the importance of location. If you want to see your business thrive, you need to know the best place to set up shop. When it comes to picking out the most suitable city for your startup, you need to analyze certain factors: living and business costs, quality and availability of workforce, taxes, laws, economic climate, and more. 

    If you carefully analyze the factors mentioned above, you’ll have an easier time making a decision. Once you’ve come to a conclusion, you can hire a moving company, pack your things, and start a new chapter in your life. 

    5. Timing is everything

    Let’s assume you have the best idea, a skilled team, a great business strategy and model, and funding. Well, you will also need to consider the timing of your business. Bill Gross, the founder of Idealab, pointed out during one of his TED Talks that 42% of the time when you start your business makes the difference between seeing it get off the ground or fail. 

    Taking this checklist into consideration will help you know if your startup will succeed. 

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    Posted in Success Strategies

    Tips to Improve Your Memory to Enhance Problem-Solving Skills

    Humans have been intrigued by memory since the age of Aristotle. Despite the progress we’ve made with modern scientific research, there’s still a lot to uncover when it comes to understanding the human memory.  After all, who wouldn’t want to improve their memory? 

    You will see beneficial outcomes if you improve your memory. This includes increased focus, a better understanding of new concepts, and igniting your creative side.

    For those that aren’t gifted with a photographic memory, fret not! As it turns out, we can train our brains to improve cognitive function, just like how we can train our muscles to be bigger and stronger. 

    Whether you’re a nursing graduate preparing for a life-changing exam or a retiree with too much free time in his hands, here’s three tips to improve your memory that will eventually boost your problem-solving skills as well!

    Use Mnemonics

    Mnemonics are methods learners use in order to remember larger pieces of information using songs, acronyms, phrases, and so on. 

    For example, in elementary school, you may have tried to memorize the planets in the solar system according to order. Does “My Very Educated Mother Just Served Us Nine Pizzas” ring a bell? 

    While it’s obvious that you can’t use mnemonic devices for everything, they work well when you have to remember things that are in the form of lists such as stages, steps, and parts. There are many different types of mnemonic devices one can use, ranging from musical mnemonics to connection mnemonics.

    Napping

    This may come as a surprise, but napping has shown to help improve memory. This is definitely music to the afternoon snoozer’s ears! According to Saarland University study, a 45-60 minute nap after learning single words and word pairs had shown a significant increase in memory retention. This is a better outcome compared to volunteers who replaced the naps with watching a DVD.

    While the researchers can’t deduce exactly why this is, they seem to agree that short naps can improve associative memory significantly, which is the ability to remember unrelated items, such as remembering faces and their names. 

    Another study in China, which consisted of Chinese adults aged 65 and over seemed to support the brain power boosting benefits of napping in the afternoon. Those who took 60-minute naps after lunch did better on their mental tests in part of memorizing and solving basic math problems. 

    Write Instead of Type

    I think we can all agree that typing your notes is a more efficient way to get things done. Also, your hands won’t get sore. However, this might not be the best way to learn and memorize new things. We tend to sacrifice the process of understanding what’s being taught instead of transcribing what the teacher is saying. 

    However, when writing, the opposite happens. For the most part, we can’t write as fast as the person talking. So we end up writing just enough for us to understand, and this requires a lot of focus. Essentially, we need to understand what the teacher is saying in order to translate it into our own words. 

    In fact, a study found that students that did handwritten notes do better in exams compared to those that typed. 

    If boring old notes aren’t your style, combine this with the art of mind-mapping. The visual attributes of mind maps such as colours and images help make learning more interesting. When combined with the power of hand-written notes, you’re on your way to better memory retention!

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    Posted in Skill Development

    Most Promising Digital Careers and How to Prepare for Them

    In less than 10 years, digital careers have had a real transformation in society and in the ways of working, buying and interacting. Tech giants like Google, Facebook, Apple, and Netflix have revolutionized the way we live. According to a 2019 report by Hootsuite and We Are Social, people spend over 6 hours online daily, on average. This report was published before COVID-19. So you can imagine that the number of hours spent online has increased drastically since. 

    Specialists say that the digital transformation is here to stay. With that, there is a real demand for digital careers. Data from the World Bank about the impact of COVID-19 shows that a third of companies have been using more digital technology to adapt to the crisis. 

    With the mobility restrictions imposed in many regions to contain the spread of COVID-19, students and teachers moved to online classes. It is a shift that is here to stay, and there is a real demand for video editing services, for example. 

    Another industry that has grown massively since last year is e-retail. With the recent launch of in-app shop features on Instagram and Facebook, companies are selling more online directly on social media. My company, Evolve Skateboards, for example, has been working to promote a smooth user experience in online sales, via social media and our website. 

    The digital transformation has generated several job opportunities for those willing to learn and work. Technology-related knowledge and skills are no longer differentiating themselves and becoming mandatory requirements.

    What are the most promising digital careers?

    These are the digital careers that promise to stand out in the job market in the coming years:

    • E-commerce Manager
    • Content Marketing Specialist
    • Web Developer
    • UX / UI Designer

    Some of these positions appear in the list of future professions mentioned in the World Economic Forum report, which was released in January 2020.

    1. E-commerce Manager

    A growing number of people prefer to make their purchases over the Internet. Whether for practicality or necessity, the e-commerce market has been gaining space. The e-commerce manager needs to understand and follow the new online sales processes. They also need to understand customers’ pains and provide a solution. This involves creating eye-catching visual assets and writing compelling ad copy. 

    2. Content Marketing Specialist

    Another promising sector in the digital era is content. Creating brand value and attracting the customer’s attention using valuable content has always been fundamental for companies.

    With the amount of ​​information available at all times, positively highlighting your product becomes a challenge on the Internet. Communication and persuasion methods need to be updated. Not every campaign that works in traditional media will work well on the Internet.

    It also involves the tone of voice and type of content that a brand produces to create rapport with their target audience. Suppose a brand sells stylish bike helmets for people that care about design, comfort and sustainability. In that case, it needs to appear in their visual assets, blog, email marketing, social media and all other marketing channels. The content marketing specialist’s job is to make sure that the message resonates with the audience. 

    3. Web Developer

    One thing is a fact: every business needs to have a website. It’s a no-brainer! If a potential client types a company name on Google and can’t find it, that’s it. The Internet is the way we look for solutions and search for companies’ addresses and phone numbers. 

    In addition to the required technical knowledge, it is essential to have a strong bent towards organization, creativity, rational thinking, agility, patience, persistence and interpersonal skills.

    4. UX / UI designer

    The designer’s profession goes beyond creating arts in editing programs. There are professionals focused on user experience (UX) and user interface (UI).

    These professionals work so that the interface of a platform is aesthetically pleasing and has good usability.

    How to choose a digital career?

    To choose a digital career, you must ask yourself three basic and initial questions:

    • What are my skills?
    • What are my difficulties?
    • In addition to the remuneration, what is the return I expect from my work?

    From this, it is possible to identify which field you can follow and have more chances of success. The next step is to look for training so that you can become competitive in the market.

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    Posted in entrepreneurship, Personal Branding

    4 Tips to Enhance Your Career in Media

    Building a career in the media industry can be satisfying and rewarding. It can also be an enduring option in an age where other areas of the job market are impacted by a lot of uncertainty.

    However, this is also an incredibly competitive field. You need to go above and beyond if you want to stand out from the crowd and climb the ladder to a more prominent position.

    With that in mind, here are a few tips that you can follow if you want to help your media career flourish faster.

    Work with the right employers

    When looking for a full-time position, get to know as much as you can about each of your prospects. Ask about their company culture and how they support employees. Dig into their answers to find out how they help employees achieve their career goals and the training opportunities they provide. 

    You should also be on the lookout for employers that equip their team members with success resources, rather than them them to putting it in your own hands. That might mean using media planning tools to make sure that projects run smoothly, or giving you access to the IT hardware, software and infrastructure necessary to fulfill your responsibilities.

    Network, network, network

    Working in media may be a disheartening reality, but who you know matters more than most elements of your personal profile. If you want to excel, you need to become a networking master, especially if you do not have a network through your family or education.

    Thankfully, networking has never been easier thanks to the proliferation of social media. Even if you aren’t a LinkedIn master or an effective Instagram or Twitter user, you can still use these services to get your name out there. You can also use these platforms to connect with people who are in a position to further your career goals.

    Listen to feedback and accept rejection

    Being confident in your abilities is obviously important, but it is also necessary to not overestimate what you can achieve. It’s important that you are willing to listen to feedback from colleagues, clients and senior team members.

    This also feeds into the essential truth that comes with a career in the media; rejection is part and parcel of the job. You need to learn to accept that critique and constructive criticism is inevitable. If you can learn to take away something positive, you will go further in your career.

    Build your skills

    If you feel like your career is stagnating or you’ve hit a plateau, be proactive and make positive changes. Don’t blame outside factors for the reason you’re not where you want to be.

    Developing new skills, whether as part of your existing role or through outside training and education, will make you more attractive to current and prospective employers. It could also unlock your own creativity and even set you off down an entirely different career path.

    The media is diverse. You can expand your understanding of the latest marketing technologies and tactics. You can also investigate the possibilities provided by anything from visual effects to app development. These skills will serve you well going forwards.

    Ultimately, you should focus on what works best for you for enhancing your media career and making you satisfied.

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    Posted in Career Development, Networking

    Why Modern Blue Collar Workers Should Start Personal Branding

    “Branding” is obviously a buzzword in offices around the world, but the concept is so popular that the term has started catching fire in alternative workplaces, as well. Tradesmen and laborers in a variety of fields must keep eyes and ears toward their brands to ensure their customers are receiving the service and treatment they expect. To achieve this, blue collar companies are paying more attention to their employees — and their employees’ personal brands.

    Personal branding has long been associated with high-profile careers in marketing and communications, but now workers across industries must understand how to cultivate an employable identity. While it may seem that tradesmen and laborers are too far removed from the culture of branding, in truth, even blue collar workers benefit substantially from developing a personal brand. Here’s why.

    1. Start Standing Out and Showing Off

    In many ways, tradesmen and laborers have skills that are more refined and demonstrable than white collar workers. During the course of their careers, blue collar workers learn to create with their hands, and at the end of a project, they have concrete structures that demonstrate their abilities. Physical, verifiable evidence of one’s talent and experience is something that most office workers lack, and something tradesmen can use to make their personal brands stand out.

    Just as corporate brands elicit certain emotional responses from consumers, a worker’s personal brand can influence future employers in positive ways. With powerful stories and images of past projects, blue collar workers can separate from the crowd and impress their peers and superiors. By transforming hard work and talent into a tidy personal brand, a laborer can gain a reputation that will keep them comfortably employed for decades.

    2. Start Exploring Other Opportunities

    Because a personal brand is such a powerful tool to gain employment, blue collar workers can leverage their brand to explore employment opportunities they might never have considered. For example, after gaining experience as a truck driver, an individual might have enough brand equity to start his own freight business. Alternatively, a strong brand may help laborers find work in adjacent industries, such as construction or renovation. Starting an interior decorating business is also an option.

    Like white collar workers, most blue collar workers are not content to remain in lower levels of employment for the duration of their careers, and effective personal branding strategies allow them to grow and search out other prospects.

    3. Where to Start

    While much of a white collar worker’s last years in schools and first years in the workplace are focused on how to sell oneself to earn dream jobs, raises, and promotions, blue collar workers receive almost no training when it comes to personal branding. Fortunately, it isn’t difficult to start developing a personal brand in any field. Here are three simple steps to help anyone create a captivating brand.

    Step One: Think about what makes you different. As mentioned previously, tradesmen are more clearly distinguishable due to their perceptible skills. You should consider which services you are most confident performing and craft your brand around these. By focusing on your strengths and specialties, you can create a niche market for your unique talent.

    Step Two: Use more than writing. Also noted before, blue collar workers usually have a physical manifestation of their toils when a project is complete. You can better use this concrete (or glass, or plaster, or metal) proof of your skill in multimedia — such as videos and pictures — to show potential employers and clients what you can do.

    Step Three: Have a positive online presence. Many blue collar workers draw a line between themselves and new technology, but more and more companies are turning to the Web to find workers. By being visible online, you allow your potential employers to learn more about your work, which sets you above other candidates. You should maintain profiles on top social media sites, including LinkedIn, Facebook, and Instagram, where you can showcase your work with video and pictures.

    By differentiating themselves online, tradesmen and laborers can make names for themselves inside and outside their chosen industries. Personal branding isn’t just for those wearing white collars. More and more trade industries are relying on the same tools as corporate offices to garner attention from clients, and workers in those industries should do the same to excel into the careers of their dreams.

    Posted in guest post, Personal Branding
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