When writing your blog, participating in social media, or just communicating (period), it is important to remember that your readers and participants are consuming your data. There is plenty of regurgitation happening on the Internet… an idea is started on one end of the world and re-written hundreds of times (even thousands of times). Where does the original content come from? Is there really such a thing as original content?
Your personal realm rules
Yes, there is and it happens from the personal realm.
Many would argue that there is no such thing as a new idea. We all write and read marketing, accounting, financing, and business content that has been hacked and repurposed countless times… so where does original content come from?
Your personal experience.
Remember to write about what you learn on a daily basis in your business. How do YOU help your clients and customers? How did “Mary” feel about your product? How did an individual experience your thought leadership? How are you building trust?
We are all trying to produce content that people will read and share. The most original content you can create is through your personal experience. Write about what you learn, know, and experience, and we will love you for it.