• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Are You Vomiting Through Social Media?

    When writing your blog, participating in social media, or just communicating (period), it is important to remember that your readers and participants are consuming your data. There is plenty of regurgitation happening on the Internet… an idea is started on one end of the world and re-written hundreds of times (even thousands of times). Where does the original content come from? Is there really such a thing as original content?

    Your personal realm rules

    Yes, there is and it happens from the personal realm.

    Many would argue that there is no such thing as a new idea. We all write and read marketing, accounting, financing, and business content that has been hacked and repurposed countless times… so where does original content come from?

    Your personal experience.

    Remember to write about what you learn on a daily basis in your business. How do YOU help your clients and customers? How did “Mary” feel about your product? How did an individual experience your thought leadership? How are you building trust?

    We are all trying to produce content that people will read and share. The most original content you can create is through your personal experience. Write about what you learn, know, and experience, and we will love you for it.

    About

    Kyle Lacy writes a regular blog at KyleLacy.com and is founder and CEO of Brandswag, a social media strategy and training company. His blog has been featured on Wall Street Journal’s website and Read Write Web’s daily blog journal. Recently, Kyle was voted as one of the top 150 social media blogs in the world (on two websites), and produces regular keynote speeches across the Midwest. He also just finished writing Twitter Marketing for Dummies by Wiley Publishing.

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