Author: James Alexander

Brand Yourself AsCareer DevelopmentPersonal BrandingReputation Management

You Can’t Trademark Your Name…But You Can Buy It In Google

You have probably seen the recent viral video about the guy who bought the names of some top New York ad executives in Google to help land his dream job…and it worked! Watch the video here

This brings up an interesting dilemma for individuals who want to be found in Google. Unlike companies and …

eBrandJob SearchPersonal BrandingReputation Management

3 Myths About Google Profiles and 2 Reasons to Have One Anyway

Your Google Profile is a very important part of your online identity.

[Disclaimer: is a Personal Branding Blog sponsor]

USA Today published a survey last week from The Creative Group about evaluating candidates for marketing and advertising jobs. In it, 72% of respondents said they would conduct a web search using the candidate’s name …