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    You Can’t Trademark Your Name…But You Can Buy It In Google

    You have probably seen the recent viral video about the guy who bought the names of some top New York ad executives in Google to help land his dream job…and it worked! Watch the video here http://www.youtube.com/watch?v=7FRwCs99DWg.

    This brings up an interesting dilemma for individuals who want to be found in Google. Unlike companies and …

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    Posted in Brand Yourself As, Career Development, Personal Branding, Reputation Management

    Word of Mouth 2.0 – “Personal References” by Google

    When I started Vizibility last year, we hired accountants, lawyers and other professionals to help us get the business going. Very few of us choose a lawyer or doctor or Realtor or [fill in the blank] based solely on the company’s television ad or website or phone-book ad or referral alone. We may start with …

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    Posted in Personal Branding, Reputation Management, Success Strategies

    3 Myths About Google Profiles and 2 Reasons to Have One Anyway

    Your Google Profile is a very important part of your online identity.

    [Disclaimer: Vizibility.com is a Personal Branding Blog sponsor]

    USA Today published a survey last week from The Creative Group about evaluating candidates for marketing and advertising jobs. In it, 72% of respondents said they would conduct a web search using the candidate’s name …

    Posted in eBrand, Job Search, Personal Branding, Reputation Management
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