What we do matters to our personal brand–just as much as what we don’t.
I was speaking to a client yesterday and bringing him through my on-boarding process. The job wasn’t a big one–it was quite in fact a tiny job. Having been wrapped up in a big job and a few personal matters, I … Read the Rest →
Even as an established author who has held book signings before, I have to admit that I was nervous when I set out for Cherry Hill, NJ, this past Saturday. It was my first signing for my latest book, When Talent Isn’t Enough: Business Basics for the Creatively Inclined, but I wasn’t sure why I … Read the Rest →
This year’s Super Bowl was quite the event from the heart-racing game play to the 34-minute power outage. One thing that also stood out were the ads–or lake thereof.
Don’t get me wrong…I definitely think there were some winners. Anheuser-Busch’s Clydessdale ad was a sweet addition and Jeep hit it out of the park with … Read the Rest →
We often think of branding as a one-time thing. Set up your visual aspects, refine your messaging, portray the brand, and engage customers and watch it catch on.
But branding is an ongoing initiative, and one aspect of it that really ties in the idea of “personal branding” is to make it uber-personal. And you … Read the Rest →
As a freelance copywriter, I often work solo. Most of the time, I like it that way. But around the holidays, I try to branch out and be a little more visible in front of my clients.
This is not only good because it lets me show gratitude to my clients, but it lets me … Read the Rest →
I preach often that creative professionals need to have resumes. Case in point: My latest post over at the Creative Freelancer Blog.
I was thinking about some of the mixed views I’ve heard regarding this, and it really baffles me. Why do creative professionals think they don’t need resumes, or that resumes do not apply … Read the Rest →
When you think about this whole personal branding thing, I imagine so many people struggle with it simply because they’re already in some sort of identity crisis. If you don’t know who you are, how can you define your brand and convey it to others?
I was thinking about all of the soon-to-be and recent … Read the Rest →
I live at the now-hurricane-ravaged Jersey Shore–but you won’t hear me complain. I went six days without power, but that was the worst of it for me, to be honest. Areas of my town are devastated, and the town over has been nearly wiped away. I am blessed and beyond grateful to have survived and … Read the Rest →
I admit it: I am addicted to the Real Housewives.
And not just the show with the New Jersey ladies from my home state. I watch just about every edition sans Miami, and I secretly hope there is hope for the Washington, D.C. show to return.
If you keep up on this “garbage,” as my … Read the Rest →
I just finished writing my third book and included a section on branding. Putting it together was eye-opening because it forced me to think about my personal brand. After all, in telling other creative professionals how to innovate and advance their brands, I thought about whether I was following my own advice.
One thing I … Read the Rest →
