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    Do or Don’t, Actions Matter to Personal Branding Success

    What we do matters to our personal brand–just as much as what we don’t.

    I was speaking to a client yesterday and bringing him through my on-boarding process. The job wasn’t a big one–it was quite in fact a tiny job. Having been wrapped up in a big job and a few personal matters, I …

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    Posted in Brand Yourself As, Networking

    The Value of Face Time for Your Personal Brand

    Even as an established author who has held book signings before, I have to admit that I was nervous when I set out for Cherry Hill, NJ, this past Saturday. It was my first signing for my latest book, When Talent Isn’t Enough: Business Basics for the Creatively Inclined, but I wasn’t sure why I …

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    Posted in authors corner, Career Development, Networking, Personal Branding

    Your Branding – Super Bowl or Super Bust?

    This year’s Super Bowl was quite the event from the heart-racing game play to the 34-minute power outage. One thing that also stood out were the ads–or lake thereof.

    Don’t get me wrong…I definitely think there were some winners. Anheuser-Busch’s Clydessdale ad was a sweet addition and Jeep hit it out of the park with …

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    Posted in Corporate Branding, Employer Branding, Personal Branding, Reputation Management

    Let Your Brand Tell a Story

    We often think of branding as a one-time thing. Set up your visual aspects, refine your messaging, portray the brand, and engage customers and watch it catch on.

    But branding is an ongoing initiative, and one aspect of it that really ties in the idea of “personal branding” is to make it uber-personal. And you …

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    Posted in Brand Yourself As, Marketing, Media Branding, Personal Branding

    Use the Holidays to Boost Your Brand

    As a freelance copywriter, I often work solo. Most of the time, I like it that way. But around the holidays, I try to branch out and be a little more visible in front of my clients.

    This is not only good because it lets me show gratitude to my clients, but it lets me …

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    Posted in Personal Branding, Reputation Management

    Creative Professionals Need Resumes for Personal Branding, Too

    I preach often that creative professionals need to have resumes. Case in point: My latest post over at the Creative Freelancer Blog.

    I was thinking about some of the mixed views I’ve heard regarding this, and it really baffles me. Why do creative professionals think they don’t need resumes, or that resumes do not apply …

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    Posted in Brand Yourself As, Personal Branding, Reputation Management

    Know Thyself First, then Create Your Personal Brand

    When you think about this whole personal branding thing, I imagine so many people struggle with it simply because they’re already in some sort of identity crisis. If you don’t know who you are, how can you define your brand and convey it to others?

    I was thinking about all of the soon-to-be and recent …

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    Posted in Personal Branding

    Don’t Let a Storm Ruin Your Personal Branding Efforts

    I live at the now-hurricane-ravaged Jersey Shore–but you won’t hear me complain. I went six days without power, but that was the worst of it for me, to be honest. Areas of my town are devastated, and the town over has been nearly wiped away. I am blessed and beyond grateful to have survived and …

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    Posted in Brand Yourself As, Personal Branding, Reputation Management

    Personal Branding Lessons from the Real Housewives

    I admit it: I am addicted to the Real Housewives.

    And not just the show with the New Jersey ladies from my home state. I watch just about every edition sans Miami, and I secretly hope there is hope for the Washington, D.C. show to return.

    If you keep up on this “garbage,” as my …

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    Posted in Brand Yourself As, Career Development, Media Branding, People, Personal Branding

    Create Your Personal Brand…then Be It!

    I just finished writing my third book and included a section on branding. Putting it together was eye-opening because it forced me to think about my personal brand. After all, in telling other creative professionals how to innovate and advance their brands, I thought about whether I was following my own advice.

    One thing I …

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    Posted in Brand Yourself As, Career Development, entrepreneurship, Marketing, Personal Branding, Podcasts, Reputation Management
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