Author: Pete Kistler

Pete Kistler is a top 5 finalist for Entrepreneur Magazine's College Entrepreneur of 2009, a leading Online Reputation Management expert for Generation Y, one of the Top 30 Definitive Personal Branding Experts on Twitter, a widely read career development blogger for, and a Judge for the 2009 Personal Brand Awards. As CEO, Pete manages strategic vision for Brand‐, the world's first online reputation management platform for job applicants, named one of the Top 100 Most Innovative College Startups in the U.S. He has won a number of top honors for his writing, presentations and business plans.
Brand Yourself AsCareer DevelopmentPersonal BrandingSuccess Strategies

Controlling Your Google Results: The Art and Science of the Personal Press Release

Problem: Googling your name doesn’t accurately reflect who you are or what you do.

Solution: Issue a personal press release about a recent accomplishment or noteworthy event to fill Google results for your name with relevant, on-brand content.

1. Choose a topic

First, decide on a newsworthy event or accomplishment you will announce, such as:…

Brand Yourself AsPersonal BrandingPositioning Launches Platform to Manage Your Personal Brand Online

As the Wednesday columnist for Personal Branding Blog, I’m excited to announce my team and I just officially launched, a new platform that demystifies the process of building your personal brand using social media. In honor of you and the loyal personal branding community here, we’re giving away 100 free extended free trials if …

Brand Yourself AsCareer DevelopmentPersonal BrandingSuccess Strategies

4 Personal Branding Tips Learned From Corporations

Companies have long understood the power of branding. They spend millions of dollars a year making a brand promise to customers that goes beyond the technical and physical attributes of a particular product. They build an identity that customers feel safe choosing over the competition.

So, what four specific takeaways can you get from corporate …