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    Lou Adler: What Prevents Companies From Hiring The Best Talent


    I spoke to Lou Adler, the CEO and founder of Performance-based Hiring Learning Systems – a consulting and training firm helping companies around the world improve quality of hire. In our conversation, Lou talks about what prevents companies from hiring the best talent, the factors that predict a quality hire, why you should never apply …

    Posted in Interview, Personal Branding

    George Anders: The Value In Hiring Liberal Arts Majors

    Millennial Worker

    I spoke to George Anders, who is the author of You Can Do Anything: The Surprising Power of a “Useless” Liberal Arts Education, about why companies haven’t been hiring liberal arts majors, what the future holds for these majors, how they can compete with other majors, the qualities that they have that make them valuable …

    Posted in Interview

    How Small Businesses Can Get Savvy With Their Finances


    In Capital One’s latest Spark Business Barometer, it was found that only 57 percent of small business has a checking or saving account as their primary business spending method. During “Seize the May” this month, Capital One will provide small business owners with a wide variety of offerings across banking, lending, merchant services and retirement …

    Posted in Personal Branding

    How Small Business Owners Can Be More Optimistic

    The new Capital One Spark Business Barometer reveals that small business optimism has dropped in the first quarter of this year by 9 percent compared to the same time in 2015. Additionally 57 percent of small business owners feel that business conditions in their area are fair or poor. Business owners in the study are …

    Posted in Personal Branding

    3 Steps to Build Your Personal Brand With Online Job Boards

    Post Its Adults Brainstorming

    What do people see when they type your name into Google?

    We are living in times where countless people have lost their jobs over some careless comment they made on the internet. Now more than ever, success in the job market is determined not only by your specific skill set but also how you present …

    Posted in Personal Branding

    How to Develop Your Personal Brand Through Logistics

    Sales Pipeline

    You’re going to need perspective to be successful in business. Not just your own perspective on how business operates, but for others to have a dialed in view of your capacity within that industry.

    Whether you’re developing a shipping company, construction firm, or other type of blue-collar establishment, you’ll need to learn the numbers — …

    Posted in Personal Branding

    4 Content Marketing Tips to Help Your Personal Brand

    emale Entrepreneur Challenges

    Content marketing—in the form of sharing useful content such as blogs or videos with web viewers who relate to your brand—can be one of the most successful digital marketing methods for your personal brand, but only with a solid strategy in place. According to the Content Marketing Institute’s 2015 B2C Content Marketing Report, 47 percent …

    Posted in entrepreneurship

    How Your Company Can Win the 2016 Election Season

    As fundamental as elections are to the unity and strength of our nation, the democratic process has a tendency to wreak havoc on the economy. For the most part, the media reports just the opposite: Most citizens recognize that presidential candidates and other elected officials tailor their views to correspond with the current tides of …

    Posted in entrepreneurship

    6 Careers Where Getting an Advanced Degree Will Actually Reward You

    We’ve all heard the horror stories of people with Ph.D. degrees who, because they can’t get a job in their field, are working as baristas and grocery store baggers. While it’s true that some advanced degrees don’t guarantee a bump in career opportunities and employability, there are some career paths where an advanced degree provides …

    Posted in Personal Branding

    Why, When, and Where You Must Expand Your Business

    Recently, I was talking to a friendly fellow business owner about the status of her small bakery business. A few months ago when we chatted, she raved about how much she loved her staff, how comfortable she was with her home and work lives, and how absolutely inundated she was with customers. Last week, she …

    Posted in Personal Branding
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