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    Job Hopping: A Smart Career Strategy!

    During my 30 year career in “Corporate America”, I worked 14 years with my first employer and 16 subsequent years with 6 different employers. I increased my income and job satisfaction tremendously during the second half of my career because I changed employers proactively whenever I was able to find something better. Despite the potential …

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    Posted in Career Development, Job Search, Me 2.0, Personal Branding

    “What do I Want” is a Hard Question

    Few weeks back I was giving a talk at a big tech company about focusing on the vision. As usual someone asked this basic question- “I don’t know what my vision is”! I am not surprised. This was my question only a few years ago. Over the years, by resolving my own dilemma and by …

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    Posted in Career Development, Me 2.0, Personal Branding, Success Strategies

    The Correlation Between Good Looks and Your Career

    Looks matter in business as much as in the rest of life, even if their professional influence tends more to the subliminal. A quick Google Scholar search for “appearance discrimination” will leave you hard pressed to deny that appearance affects professional life, whether you want to be a print model or a product marketing manager.…

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    Posted in Career Development, entrepreneurship, Me 2.0, Personal Branding

    11 Qualities That Build Personal Magnetism

    Lack of charisma can be fatal. Jenny Holzer

    I couldn’t agree more.

    With all the talking about, writing about and discussion about personal branding, this personal magnetism or charisma is already inside of you and part of the DNA personality you were born with.

    In Developmental Psychologist Jan Mercer’s article in Psychology Today: Temperament and …

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    Posted in Me 2.0, Personal Branding

    Parent Entrepreneurs: When the Personal Crowds Your Personal Brand

    This is the second in my series of mommy entrepreneur profiles. But I need to rename this series because of the feedback I got from said “mommies.” The phrase mommy entrepreneur didn’t sit well with them. My goal was to conjure up images of innovative female businesswomen carving out new ways of integrating work and …

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    Posted in Career Development, entrepreneurship, Me 2.0, Personal Branding

    INFOGRAPHIC: 10 Tips for Telling Your Story with Video

    Check out this infographic for video ideas and tips on how to get your personal brand across well on camera.

    My team and I created this as an add-on to my ebook Camera Ready…but even if you don’t need video tips, you might want to consider designing an infographic to supplement and explain your services …

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    Posted in Marketing, Me 2.0, Personal Branding, Social Media

    The New Era of Personal Marketing 2.0

    Aside from the increasing number of those who make a living directly out of them, the greatest impact of the social media revolution in the years to come will be felt by the rest of us in two different yet complementary fields: the extraordinary new possibilities to communicate and interact digitally (that is after all …

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    Posted in Marketing, Me 2.0, Personal Branding

    I Need Your Help: Sharing a Personal Branding Struggle

    Personal branding reader, I could really use your help.

    It’s always easier to dole out advice to other people, but, as I’m sure you can attest, applying personal branding words of wisdom to your own big plans can be messy, soul-searching work. Seeing yourself through the eyes of a colleague or client almost needs to …

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    Posted in Brand Yourself As, Career Development, Me 2.0, Personal Branding

    When They Just Aren’t That Into You

    The toughest thing about creating a personal brand is just that—it’s personal.

    So when someone doesn’t like you or how you present yourself, it hurts in a way that’s very different from representing a company or organization.

    With video or TV appearances, it’s particularly tough because you are judged not just on what you say …

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    Posted in Marketing, Me 2.0, Networking, Personal Branding

    Are you a 2.0 Egotist?

    One of the harshest (and in my view, mostly unfair) criticisms hurled at personal branding is that – when taken to its fullest expression – it encourages and promotes self-centeredness, self-aggrandizement, narcissism and plain outright selfishness. Although anyone familiar with the brief yet intense history of personal branding models and philosophies in the XXI century …

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    Posted in Brand Yourself As, Me 2.0, Personal Branding
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