7 Reasons Why Personal Branding Is Important
In today’s competitive world, standing out from the crowd is crucial for professional success. Whether you are an entrepreneur, a freelancer, or an employee, establishing a strong personal brand can make all the difference. But what exactly is personal branding, and why is it so important? In this comprehensive guide, we will explore the significance …
How to Build Credibility With Your Target Audience
These days, trust is in short supply. If you want to resonate with your target audience, you’ll need to overcome the challenge of trust. That means building credibility – and building it as early as possible.
But how exactly do you do it?
The Question of CredibilityCredibility, when earned, makes your customers – and …
Amp Up Your Career and Personal Brand with 360 Feedback
By Personal Branding Pioneer, William Arruda
Informal feedback is diminishing in the new world of work now that we’re spending a lot of our time connecting with our colleagues online. That makes actively seeking feedback more crucial than ever for growing your career and strengthening your personal brand. Tools like 360Reach Personal Brand Survey (disclosure: …
How to Define Your Personal Brand
From personal branding pioneer, William Arruda
Personal branding is essential to career success.
The concept emerged almost three decades ago (thanks to the brilliance of Tom Peters), and in that time, personal branding has evolved from a basic career management tool into a multifaceted mindset for living a fulfilling and authentic life—and for having a …
How to Boost Your Brand in the New Year
In only a few weeks, you’ll be facing the new year as the leader of a business. Maybe you’re the CEO of an agile startup. Or a driven solopreneur chasing down your dreams. No matter what, you’ll want to take some time to build out a 2024 branding plan. It’s hard to underestimate the importance …
The Power of Generosity in Business: Fostering Success through Giving
The holidays are a time when people tend to give generously. What if this mindset, when practiced year-round, could transform your business? Due to the competitive nature of business, it’s easy to assume that self-interest and profit-driven motives would dominate success. However, embracing business generosity as a core value can transform not only the culture …
Amplify Your Impact: Secrets to Cultivating a Compelling Speaking Voice
Did you know that your speaking voice could be a distinctive part of your personal brand? Our voice is pivotal to capturing (or losing) attention and conveying a clear, confident message. Yet, many of us are unaware of its significance or have overlooked this vital tool.
BACKGROUNDI grew up in Trinidad, where we spoke …
CosMc’s: McDonald’s Nostalgic Spinoff Café
In the ever-evolving world of fast-food chains, McDonald’s is no stranger to innovation and adapting to changing consumer needs. With its latest venture, CosMc’s, the iconic brand is once again embracing nostalgia marketing to tap into the desires of Gen Z and millennial consumers. This spinoff café promises a unique experience rooted in both the …
Oatly’s Creative Outdoor Advertising Stunt
Oatly, the popular oat milk brand, is making waves in the advertising world yet again with its latest out-of-home (OOH) campaign in France. This time, they have taken a creative approach by hacking their own murals to grab the attention of passersby. By cleverly blending art and advertising, Oatly aims to make a memorable impact …
The Power of Personal Branding in Real Estate for Growing Business Outcomes
In the real estate business, which is very competitive, building a strong personal brand as an agent is important if you want to get more deals and improve your business. A brand that is real and interesting helps you stand out and earns the trust of potential customers. This piece gives real estate agents tried-and-true …