Think Like a Brand
As a companion piece to an earlier post about important elements of branding, I felt it apropos to discuss the intellectual aspects of brand activity. Why do I refer to it as brand activity? Because your brand must be active. All of the elements within are actions that keep your brand alive. Thus, because a …
Now It’s Time To Show Your Character(s) On Twitter
In case you missed it, a certain corner of the social media world experienced an influx of joy, celebratory actions and a splash of a surprise this week when Twitter announced changes to the way we will tweet.
When news of new ways around Twitter’s 140-character limit were announced, people rejoiced, screamed emphatically, and waved …
Branding Lesson: Revels, Advocate
As much as I enjoy discussing the similarities between personal and corporate branding, it is just as important to examine the relationship between the two as well as the nuances within. No matter your career “vertical,” an understanding of the way these two types of branding are connected coupled with the points where you can …
The Theory of BRANDarchy
Welcome to the world where we constantly discuss branding. And while the name of this site certainly refers to personal branding, in particular, the parallels between this and corporate branding should not be ignored. To illustrate this, let me introduce a concept that you may or may not have heard of–one that you can use …
Selfless Actions and Your Personal Brand
Help is rarely given freely in today’s world. Everything seems to have a price tag, keeping individuals forever wary of accepting anything that appears to come with no strings attached. Yet even in this suspicious atmosphere, truly selfless giving can and still does exist. In fact, for the smartest leaders out there, gifts are a …
3 Ways to Promote Your Local Business and Personal Brand Through Community Programs
Locally owned small businesses offer their communities various, undeniable benefits when compared to the large chains and super stores, as you know. Your business likely puts some of its profits right back into your community, too – you generate jobs and tend to provide better wages, and greater flexibility and working conditions that larger companies …
How to Write a Great Job Ad
Job ads are your first communication tool with a candidate and if you want the best ones, you should treat job ads as a marketing item. A well written job ad not only gives you a pool of great candidates but also saves your time and budget. Therefore, consider the below points when writing your …
Personal Brand #Success on Twitter for Small Business Owners
With almost a decade of history to its name, Twitter has proven to be a social media powerhouse unlike anything else. Restricting its users to 150 characters or less and linking its community through the use of hashtags and the at sign, it has allowed for open and immediate communication between companies, users and new …
Holidays and Your Personal Brand: The Gift of You
The season for holiday parties has only just begun. From now until the beginning of January, invitations for galas and soirees across town will be doled out, inviting everyone to celebrate a break from work with alcohol and delicious hors d’oeuvres. While it might be tempting to arrive to each with a stack of business …
Timely ‘Thank You’ Note/Email Often Job Tie-Breaker
LOOKING FOR AN EASY, YET VERY EFFECTIVE WAY TO DIFFERENTIATE YOURSELF IN A VERY POSITIVE WAY FROM THE “COMPETITION,” i.e., others seeking the same position(s) as you, during a new job search? Simply send a timely, well-written, short “Thank You” note or email following each and every face-to-face interview with a hiring manager.
Oh, you …