• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Convert Annoyances into Content and Improved Relationships

    shutterstock_210593779Undoubtedly we have all been thoroughly annoyed in the past by someone else’ thoughtless behavior. This week a person trying to “sell me” contradicted her previous words regarding the monetary amount in question. Nothing irks me more than retracting what was initially agreed upon.

    As business people, the most significant point to remember is the Disney saying, “It’s a small world after all.”

    The manner in which you conduct business and communicate with clientele becomes known as your personal brand as well as the brand of the business. So the question becomes, what do you truly wish to broadcast locally and globally? It’s a serious consideration that everyone should contemplate.

    Contradiction, rudeness, and incorrect information (ask someone if you don’t know the answer) are not acceptable when your intent is to build a loyal clientele. For example, before making a purchase for my home, I visited a few showrooms to do some research. I asked the managers their opinions on the benefits of one option versus another.

    One was extremely rude, and the other two chose to tell me what they thought I wanted to hear. I quickly walked away. But to my delight, the last store manager told me the actual facts and was hospitable. I relayed my appreciation for his honesty and promised to return to do business.

    With a sense of humor, I learned to share these circumstances. My readers receive insight on how to perform better, and, on my end, the aggravation diminishes. In the end, you build a solid personal brand as others look to you for guidance on how to bypass obstacles and recognize they can count on you for solid advice.

    The Customer Experience

    On a personal note, I was unexpectedly asked to make a meeting on short notice. Not only was I inconvenienced, but Alice was too. However, we both hold the same attitude of doing our best to accommodate others.

    As it turned out, it was “Alice’s” first day back at work after a week’s vacation. She was facing much catch up work and did not need the meeting. During the hour spent together, her phone continuously rang. But Alice chose to ignore the calls to instead provide me with 100% of her attention. Our meeting was her top priority.


    Although Alice would make more money on the expensive options, she advised on those that made sense and those that were best left alone. Trust built exponentially hearing her in action.


    Many choices were available and could have become complicated. Instead, Alice chose to color code the Yes, Maybe and No categories. My kind of gal, and I walked away happy.


    Would I recommend this person to the right perspective clientele? Absolutely yes! This is the end result everyone should desire and work toward.

    By building rapport, trust, and credibility, you build the relationship and larger sales. The bonus becomes a larger clientele due to the referrals and testimonials offered by each client. This is the definition of the Smooth Sale!

    Elinor Stutz, CEO of Smooth Sale, delivers inspirational keynotes at conferences and authored three books: The International Best-Selling book, “Nice Girls DO Get the Sale: Relationship Building That Gets Results”, and her second best-selling book, “HIRED!” stems from community service. Stutz' newest book, "The Wish: A 360 Business Development Process to Fuel Sales" provides readers with a comprehensive plan for building a global audience. Kred ranks Stutz as a Top 1% influencer; CEO World Magazine named Stutz as one of “The brightest sales minds to follow on Twitter”. She speaks and consults worldwide.

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