• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Establishing An Improved Clientele

    Business People photo from ShutterstockDifficult and rude clients have the ability to make you wish you never began your business. But deep down you know that’s not true; instead, you recognize a need to alter your course of action. The following strategies are written to assist you with putting wind in your sales!

    1.  Increase energy to make the most of the day

    Have you ever had a project where it was difficult to get out of bed?  This is the opposite end of the spectrum of where you most likely wish to be. But when you are excited to rise, shine, and make the most of each day, that’s when you know you are working with the right clientele.

    The better tactic is to only take those clients with whom you enjoy engaging in conversation. This comes from finding commonalities as the conversation develops on the first meeting. The more of these common points of interest you can find, the better the potential of having a fruitful relationship. Unless you desperately need the money, walk away if you do not have a good feeling about the relationship. Doing so will find you with increased energy and accomplishing much more.

    2.  New ideas consistently come your way

    Are you filled with abundant new ideas? When you find yourself fully engaged in your occupation, you may also find your subconscious working on ideas day and night.  This is how some of the best ideas come your way, and you possess the excitement to implement them. You know you love what you do when the feeling of being in over your head does not keep you from striving to do everything in your power to implement your new favorite idea.

    3. Desire to learn more

    Hearing of problems encountered by clients, you delve into these matters of which you believe you can help to resolve. Going about business development in this manner will lead to superior customer service. It is the superior customer service that will distinguish you from everyone else. A deeper level of customer service goes to concern for helping the client to move forward in her business, too. Using this strategy, you will develop a loyal clientele.

    4.  Willingness to help others

    Rather than always remaining competitive, be of the mindset to save a portion of time for helping those following in your footsteps. Offers of introduction without being asked, community service events around your area of expertise, and sharing excellence in content bring about much recognition. But even better, in the process, you will have helped many to succeed. This is highly rewarding in itself.

    5. Thank you

    You can never say “thank you” too often. Thank people for their time, their consideration, their business, their referrals, and their ideas whether or not you use them. By being congenial, you will encourage more offers of support and help.

    Using these 5 strategies will empower your personal brand, business development, and build a loyal clientele. Your clientele will automatically bring you larger projects, referrals and testimonials – the definition of the  Smooth Sale!

    Elinor Stutz, CEO of Smooth Sale, was honored by Open View Labs with inclusion in their international list of “Top 25 Sales Influencers for 2012.” Elinor authored the International Best-Selling book, “Nice Girls DO Get the Sale: Relationship Building That Gets Results”, Sourcebooks and the best selling career book, “HIRED! How to Use Sales Techniques to Sell Yourself On Interviews”, Career Press. She provides team sales training, private coaching and highly acclaimed inspirational keynotes for conferences. Elinor is available for consultation. Kred ranks Stutz as a Top 1% influencer; CEO World Magazine named Stutz as one of “The brightest sales minds to follow on Twitter”. She speaks and consults worldwide.

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